Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
0007
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
May 30, 2024
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but what kind are they? BEERY G^ HATTON tj It means nothing for a company to have a lot of stars. The question is: Who are they? What kind of stars are they? Young folks 17 to 30 years of age compose 70% of motion picture audiences. Restless, up-to-date young folks. The class most affected by these changing times. €| Thumbs down, cries this youthful hard-boiled public, on the doll-faced heroines and too heroic heroes of yesterday. Up with breezy Harold Lloyd, saucy Clara Bow, regular-guy Richard Dix, virile Emil Jannings, slam-bang Beery-Hatton, sophisticated Adolphe Menjou. Spotlight for modern stars sparkling with color, honesty, fun, action. Spotlight, in other words, for Paramount stars, and curtain for the has-beens and never-wases! Cold facts — box office figures, fan mail totals, exhibitor reports — prove the superiority of Paramount’s list. Surround this stellar galaxy with the industry’s shrewdest showman brains, the finest resources, national advertising hitting 70,000,000 readers — and try and tie iC