Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
0008
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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stars— but whal Harold Lloyd. More than a great comedy star — a j keen, alert showman. Variety analyzed a year’s theatre grosses and named Lloyd the biggest draw in the business! His latest production, which he is now making in New York, will prove it anew. Produced by the Harold Lloyd Corporation. A Paramount release. Clara Bow. h»i of the hour. Million candle power ’’"It” girl. 16,000 fan letters a month. Here now in "Hula.” Previous Bows pale beside it. Coming in Elinor Glyn’s "Red Hair,” "Devil-May-Care.” A Bow year! ¥--¥¥-*¥•¥--¥¥-¥***-¥■ Beery and Hatton. First of the comedy teams — and still first. These hoys are naturally funny. Not near-Beerys — the real thing. See "Fireman, Save My Child.” Watch for "Now We’re in the Air,” "Now We’re in Dutch,” "We’re in Society Now,” "The Big Game Hunt.” Richard Dix. Real, fighting he-man. And they love him! "Quarterback,” "Vanishing American,” "Knockout Reilly.” And now the slashing two-fisted roustabout of "Shanghai Bound.” Then "The Gay Defender,” and more. Bebe Daniels. Screen’s best comedienne. Now at the zenith of her popularity. And destined for even greater heights in "Swim, Girl, Swim.” "Campus Flirt” type of story. Followed by "She’s a Sheik” — and more. "Box-Office” her middle name.