Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
00010
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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cvAWas MEIGHAbU CONKLIN djnd gt^FI elds Thomas Meighan, R„sged favorite. In stories of "Tin Gods” type. Smashing action, big casts. "We’re Ail Gamblers.” "The City Gone Wild.” And others. ************* George Bancroft. Brand new style of star. Villainy with "it.” A mighty performance in one of the season’s best specials, "Underworld,” the giant thriller sweeping the country. Now stardom. Coming in a Joseph Conrad story, "Victory.” And in one roaring comedy special with Chester Conklin — "Tell It to Sweeney.” ************* Esther Ralston. "American Venus,” "Fashions for Women,” "Ten Modern Commandments.” Paramount’s luscious blonde has arrived! More alluring than ever in "Figures Don’t Lie.” "The Glory Girl” and others. ************* Fields and Conklin. Paramount originated comedy teams. Naturally we can pick ’em and make ’em right. Fields, whom Exhibitors’ Herald after "Running Wild,” calls the screen’s greatest natural comedian. Conklin — well, you know what Chester means to a picture. Both of ’em in "The Side Show.” And more. ********** *** Study the list again, gentlemen. Compare it freely with others. Then you’ll understand why in Hollywood to become a Paramount star is to join the major leagues. Paramount star — a mark of superior merit and drawing power. Naturally your public and you won’t be satisfied with less! ********** *** SPECIALS. Best of the stars, and specials like "Beau Geste,” "Chang,” "Metropolis,” "Rough Riders,” "Beau Sabreur,” "Underworld,” "Gentlemen Prefer Blondes,” "Tillie’s Punctured Romance.” And more. Short features — Paramount News, Paramount Christie Comedies, Paramount-Hortons, Paramount Novelties, Krazy Kat and Inkwell Imps Cartoons. Paramount — the whole show!