Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
00015
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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3 September 17, 1927 EXHIBITORS HERALD New Spice for Your Trogramsf Short Feature Show RECENTLY we viewed a program of short subjects which afforded a complete show in itself. The program consisted of a group of Educational Pictures presented by Mr. E. W. Hammons at a private exhibition in Wurlitzer Auditorium, New York City. This exhibition came to us as renewed evidence of the splendid type of entertainment which short subjects, of good quality and proper selection, afford. This program as presented by Mr. Hammons was a thoroughly good show — so good that we believe it would be able to contend successfully against the usual type of program offered by leading picture theatres. This program had in a full measure the extremely valuable element of variety. From the opening cartoon novelty to the closing two-reel comedy the program moved swiftly, without limp or pause. It contained a lot of unfailing comedy, together with considerable material of general interest. It would have offered stiff competition to any average program of the usual kind and we have seen many programs built around even so-called specials which afforded considerably less real entertainment. This exhibition also impressed us with the very fine progress that is being made in the betterment of short subject quality. The pictures individually and collectively reflect much credit upon the producers and upon the distributor. Exhibitors Herald Felix the Cat in “The Non-Stop Fright” ‘Laughable from beginning to end.” — Motion Pictures Today Outdoor Sketches by Robert C. Bruce “The Cry of “The Hot Winter” Place” “Beautifully and artistically photographed.” — M. P. World Lloyd Hamilton in “At Ease” “Lloyd Hamilton at his best .... Book it for an ace.” — Film Daily Kinograms — News Reel “All that could be desired in an up-to-date news reel.” — M. P.World Lupino Lane in “A Half-Pint Hero” “Screamingly funny.” — Motion Pictures Today “Holly-Nuts” Curiosities — The Movie Side-show “Photography is excellent . . . idea is novel . . . incidents refreshing.” —Film Daily Dorothy Devore in “Up in Arms” “Exceptionally fast and peppy.” M. P.World C( Educational exhibited representative issues of their various series of offerings for the 1927-8 season. . . . Each was an excellent example of its class, and promises well for Educational s product for the new season. _M. P. WORLD . — ^Si “THE SPICE OFTHE PROGRAM” \ / Member, Motion Picture Producers and Distributors of America, Inc. Will H. Hays, president