Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
00016
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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4 EXHIBITORS HERALD September 17, 1927 KE Lighthouses the theatres of FOX PROFIT PICTURES beacon-lights of sound LOEW’S CIRCUIT N. L. NATHANSON COMERFORD CIRCUIT STANLEY-FABIAN CIRCUIT SCHINE CIRCUIT GREENFIELD CIRCUIT UNIVERSAL THEATRE CIRCUIT E. J. SPARKS CIRCUIT BUTTERFIELD CIRCUIT 17 Theatres Metropolitan district of New York City and Brooklyn Famous Players — Canadian Circuit 59 Theatres in Pennsylvania New Jersey 42 Theatres in the state of New York San Francisco — Sacramento — Santa Cruz and Honolulu Seattle and State of Florida Jacksonville — St. Petersburg and West Palm Beach Grand Rapids — Lansing — Saginaw and 8 other Michigan cities It will pay you to study Loves of CARMEN Victor McLaglne Dolores Del Rio SILK HATS Madge Bellamy Victor McLaglen Edmund Lowe PAID TO LOVE George O’Brien Virginia Valli THE COMEDIAN Greta Nissen THE ESCAPE Janet Gaynor Charles Farrell HANGMAN’S HOUSE Charles Farrell Virginia Valli Victor McLaglen COME TO MY HOUSE Olive Borden 2 GIRLS WANTED Janet Gaynor SINGED Blanche Sweet PAJAMAS Olive Borden THE JOY GIRL Olive Borden Neil Hamilton