Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
00017
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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September 17, 1927 EXHIBITORS HERALD 5 guiding navigation these men who play dot the country with showmanship. DIPSON-ZIMMERMAN CIRCUIT SMALL-STRAUSBURG CIRCUIT C. H. BUCKLEY HARRY GOLDBERG LOUIS MARCUS REGORSON CORPORATION WILMER & VINCENT NATHAN YAMINS MERLE DAVIS Buffalo — Cleveland and Pittsburgh territories 30 Theatres in Brooklyn and Long Island Leland & Clinton Sq., Albany Omaha and Nebraska Circuit Salt Lake City Eastman Theatre, Rochester, N. Y. Harrisburg, Pa. Fall River, Mass, and Newport, R. I. Butte, Montana their campaigns on EAST SIDE, WEST SIDE George O’Brien Virginia Valli NONE BUT THE BRAVE Madge Bellamy Edmund Lowe SILK LEGS Madge Bellamy LUNA PARK Victor McLaglen Greta Nissen Charles Farrell FRENCH ANKLES Madge Bellamy WIDOW-IN-LAW Sally Phipps HOLIDAY LANE Earle Foxe SUGAR DADDIES PUBLICITY MADNESS Mary Duncan Lois Moran Edmund Lowe THE GAY RETREAT HIGH SCHOOL HERO Sammy Cohen Ted McNamara Sally Phipps THE UNKNOWN BEAUTY VERY CONFIDENTIAL Olive Borden Madge Bellamy Mary Duncan and in addition WHAT PRICE GLORY Victor McLaglen , Edmund Lowe , Dolores Del Rio