Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
00018
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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6 EXHIBITORS HERALD September 17, 1927 Th e Martin Johnson African Expedition Corporation announces a DRAMATIC SCREEN NARRATIVE THE OF Produced and Photographed by M ART IN and OSA JOHNSON This production, now in preparation by Mr. Johnson with the editorial assistance of Terry Ramsaye, presents an adventure tale of thrills without parallel in screen achievement. It is a drama of desperate realities, picturing indisputably wild beasts of jungle and veldt and the wild savages of Africa in the lives they live and the deaths they die — naked men against tooth and claw. "Simba” portrays, incidentally, the adventures of the famous Mr. Johnson and his intrepidly courageous wife, Osa, on the safaris by which they recorded this amazing story. The story itself is interwoven with the high excitements of a river crossing amid hundreds of hungry crocodiles, encounters with the giant rhinoceros, native spearmen pursuing the great hippopotamus. High climax is reached in the MAD ELEPHANT STAMPEDE IN THE BURNING JUNGLE A Spectacle That Only Fate Could Hare Staged