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EXHIBITORS
HERAL
EDITORIAL AND ADVERTISING OFFICES
CHICAGO
♦07 So. Dearborn St. Telephone Harrison 9248. Cable Address: Quigpubco.
Jay M. Shreck, Managing Editor George Clifford, Business Manager Ernest A. Rovelstad, News Editor
NEW YORK
565 Fifth Ave. Telephone Vanderbilt 3612-3613.
James Beecroft, Manager John S. Spargo, New York News Editor
LOS ANGELES
5617 Hollywood Blvd. Telephone Gladstone 3754.
Ray Murray, Manager Douglas Hodges, Advertising Manager
LONDON
The Bioscope (J. Cabourn, Editor) Faraday House, 8-10 Charing Cross Rd., W. C. 2.
INDEX TO
EDITORIAL CONTENTS
DEPARTMENTS
Short Features 32
Presentation Acts 34
The Theatre 46
The Film Mart 44
Classified Advertising so
The Box Office Ticker 49
“What the Picture Did for Me” 51 FEATURES
Los Angeles, by Ray Murray.... 24
Re-Takes 31
Pictorial Section 25
Service Talks, by T. O. Service 43
Letters from Readers 48
Chicago, by W. W 58
SUBSCRIPTION RATES
United States and possessions —
$3 per year. Canada — $4.50 per year.
Other points of the world —
$6 per year. Single copies, 25 cents.
Advertising rate cards and Audit Bureau of Circulations statements furnished upon application.
This Issue —
AMICABLE settlement of Paramount-Trade Commission case is 1 seen as new delay is granted; P-F-L given 60 more days to comply; Conference by November 1 indicated.
CIVIC bodies hit dog races cutting into theatre trade; Industry eyes campaign launched at St. Louis; Houston faces threat; Britons see menace.
T NDUSTRY pauses to pay final tribute at Marcus Loew funeral; J Two thousand stand with bowed heads while brief ceremony is conducted. 1 : 0i
i j -jdul
SEVENTY-FIVE exhibitors protest against “bunk” from many salesmen; Declare giving real information about pictures instead of adjectives would bring more contracts.
''FEN suggestions on how to preserve -*• prints are offered by Herbert J. Yates of Consolidated Film Industries Engi
neers push plans for Convention September 26-29.
TJ OSTON not overseated, survey shows;
Public demands deluxe theatres; Shortage of seats in super-theatres points to packed shows for B. F. Keith Memorial house.
l\/r ARTIN J. QUIGLEY, in editorial article on advertising pictures, declares solution of industry's problem may be brought about through the theatre — and only through the theatre.
CRITICAL collegians present problems to theatre owners and delight in picking shows to pieces, says observer; Situation calls for tact.
F' OX-CASE Movietone records Mussolini
-L address to America Indiana blue law
will be tested at Warsaw — Cincinnati puts ban on "Callahans” picture.
BIBLE class protests to Hays against producers ridiculing church in pictures; American Society of Cinematographers gives banquet on Coast to new members.
CZ MASHING of attendance and receipt records by “What Price Glory” confirms Winfield R. Sheehan as ace showman; Ignored chorus of advice.
/"VRGANIST loses two fingers Charley
Bowers goes to Coast to make .series
of comedies for Educational Distributing
prizes in audience is illegal, Chicago official holds.
Complete Reports on Presentations in 40 Theatres Appear in This Issue