Exhibitors Herald (1927)

September 17, 1927 EXHIBITORS HERALD 49 BOX OFFICE TICKER %e HERALD System for determining the definite attraction values of Motion pictures Exhibitors reporting “What the Picture Did For Me” supply a percentage rating obtained by dividing average daily gross of house record attraction into average daily gross of picture being reported on. When 10 of these percentage ratings on a picture have been received, the average of these 10 percentage ratings is entered in “The Ticker.” Each additional percentage-rating report received on pictures entered is combined with those previously received and the new average thus created is entered. No Man's Gold (Fox) 82.50% Tell It to the Marines (M-G-M) 80.82% The Cohens and Kellys (U) _78.007o Laddie (F B O) 76.93% Don Mike (F B O) 76.76 % Irene (F. N.) 76.75% Keeper of the Bees (FB,0) 76.69 y0 The Calgary Stampede (U) 75.80% The Mysterious Rider (Par) 75.80% It (Par) 75.27% The Fire Brigade (M-G-M) 74.36% Johnny Get Your Hair Cut (M-G-M) 73.95% The Magic Garden (F B O) 73.17% The Great K. and A. Train Robbery ( Fox) -.73.00% The Vanishing American (Par) 72.82% The Tough Guy (FBO) 72.46% Arizona Sweepstakes (U) 72.42% Slide, Kelly, Slide (M-G-M) 72.12% The Last Trail (Fox) 72.10% Chip of the Flying U <U) 72.00% The Volga Boatman (P D C) 71.14% Flesh and the Devil (M-G-M) 70.11% The Winning of Barbara Worth (U. A.) 69.43% Let's Get Married (Par) 69.38% The Sea Beast (W. B.) 69.30% The Bat (U. A.) 69.15% The Unknown Cavalier (F. N.) 69.13% The Gentle Cyclone (U) 68.81% Ella Cinders (F. N.) 68.80% The Quarterback (Par) 68.63% The Son of the Sheik (U. A.) 68.38% The Overland Stage (F. N.) 68.34% Tin Hats (M-G-M) 68.21% Mr. Wu (M-G-M) 68.09% The Scarlet Letter (M-G-M) 67.50% The Scarlet West (F. N.) 67.40% The Campus Flirt (Par) 67.19% The Last Frontier (PDC) 66.78% Sea Horses (Par) 66.40% The Four Horsemen (M-G-M) 66.30% Up in Mabel’s Room (P D C) 66.20% Senor Daredevil (F. N.) 66.17% Hands Across the Border (FBO) 66.15% The Black Pirate (U. A.) 65.94% A Regular Scout (FBO) 65.84% The Phantom Bullet (U) 65.66% Three Bad Men (Fox) 65.42% Man of the Forest (Par) 65.09% The Devil Horse (P) 64.69% We’re in the Navy Now (Par) 64.53% His Secretary (M-G-M) 64.50% The Kid Brother (Par) 64.37% The Night Cry (W. B.) 64.33% While London Sleeps (W. B.) 64.30% Corporal Kate (PDC) 64.20% Across the Pacific (W. B.) 64.07% For Heaven’s Sake (Par) 63.45% Skinner’s Dress Suit (U) 62.84% Little Annie Rooney (U. A.) 62.83% Lone Hand Saunders (FBO) -62.71% That’s My Baby (Par) 62.42% War Paint (M-G-M) 62.30% Brown of Harvard (MlGlM) 61.96% The Denver Dude (U) 61.72% The Man in the Saddle (U) 61.68% Twinkletoes (F. N.) 61.22% Tramp, Tramp, Tramp (F. N.) .61.00% The Buckaroo Kid (U) 60.94% The Texas Streak (U) 60.50% Under the Western Skies (U) 60.09% The Two Gun Man (F B O) 60.00% Behind the Front (Par) 59.94% Tony Runs Wild (Fox) 59.78% Canyon of Light (Fox) 59.64% The Teaser (U) 59 50% The Understanding Heart (M-G-M) 59 47 'n The Waning Sex (M-G-M) 59.32% Sweet Daddies (F. N.) 59.31% Wild to Go (FBO) 59.09% The Silent Rider (U) 59.00 /o The Flaming Forest (M-G-M) 58.83% His People (U) 58.71% Sally, Irene and Mary (M-G-M) 58 09% Clash of the Wolves (W. B.) 57.75% The Cowboy Cop (W. B.) 57.72% Stranded in Paris (Par) 57.64% Winners of the Wilderness (M-G-M) 57.46% Forever After (F. N.) The Dark Angel (F. N.) Private Izzy Murphy (W.B.) Forlorn River (Par) The Flaming Frontier (U) The Wilderness Woman (F. N.) Knockout Riley (Par) The Temptress (M-G-M) Old Clothes (M-G-M) Rolling Home (U) Upstage (M-G-M) Mike (M-G-M) The Flying Horseman (Fox) The Red Mill (M-G-M) Mantrap (Par) Men of Steel (F. N.) Wild Justice (U. A.) The Rain Maker (Par) Paradise (F. N.) Born to the West (Par) Subway Sadie (F. N.) It Must Be Love (F. N.) The Return of Peter Grimm (Fox) Breed of the Sea (FBO) The Johnstown Flood (Fox) The Palm Beach Girl (Par) Kid Boots (Par) The Unknown Soldier (PDC) Let It Rain (Par) Her Big Night (U) The Greater Glory (F. N.) The Country Beyond (Fox) .57.18% .57 .14 iQ 57.OO/0 .56.92% .56.85% o6.84% .56.7 5 '/q .56.73 % .56.69% .56.58% .56.47 /o .56.45% .56.38% 56.38% .56.30 70 .56.13% 55.867 o .55.72% .55.58% .55.45% .55.25% .55.20% .55.20% .55.14% 55.08% .55.08% 55.00% .55.00% .54.27% .54.24% .54.00% .53.91% How It Works Suppose your average daily gross 0 n your record attraction was $70. That would be 100 per cent , or the basis on which to fig ure your percentage for THE BOX OF FICE TICKER. The following is illustrative of this system: $70.00 100% 69.50 99% 69.00 98% 68.50 97% 68.00 96% 67.50 95% 67.00 94% 66.50 93% 66.00 92% 65.50 91% 65.00 90% 64.50 89% 64.00 88% 63.50 87% 63.00 86% 62.50 85% 62.00 84% 61.50 83% 61.00 82% 60.50 81% 60.00 80% 59.50 79% 59.00 78% 58.50 77% 58.00 76% 57.50 75% 57.00 74% 56.50 73% 56.00 72% 55.50 71% 55.no 70% 54.50 69% 54.00 68% 53.50 67% 53.00 66% 52.50 65% 52.00 64% 51.50 63% 51.00 62% 50.50 61% 50.00 50% Hero of the Big Snows (W.B.) 53.90% The Road to Mandalay (M-G-M) 53.90y0 Variety (Par) 53.6370 What Happened to Jones (U) 53.62% Aloma of the South Seas (Par) 53.44% Tin Gods (Par) 52.86% Sweet Rosie O’Grady (Col) 52.72% The Barrier (M-G-M) 52.68% The Midnight Sun (U) 52.68% Kosher Kitty Kelly (FBO) 52.577o Poker Faces (U) 52.35% Stepping Along (F. N.) 52.23% Eagle of the Sea (Par) 51.6370 The Prince of Pilsen (P D C) 51.60% Whispering Wires (Fox) 51.54% Prisoners of the Storm (U) 51.45% The Ice Flood (U) 51.43% Say It Again (Par) 51.25% Sparrows (U. A.) 51.1570 Tumbleweeds (U. A.) 51.07% Bred in Old Kentucky (FBO) 50.90% The Runaway Express (U) 50.82% Miss Nobody (F. N.) ...50.47% One Minute to Play (F B O) 50.44% The Wanderer (Par) 50.36% Hogan's Alley (W.B.) 50.25% Spangles (U) 50.25% Mare Nostrum (M-G-M) 50.22% The Blue Eagle (Fox) 49.92% The Brown Derby (F. N.) 49.90% Padlocked (Par) 49.88% The Million Dollar Handicap (PDC) 49.82% Out of the West (FBO) 49.80% Her Honor the Governor (F B O) 49.76% The Arizona Streak (FBO) 49.75% The Show Off (Par) 49.73% The Ancient Highway (Par) 49.40% Hair Trigger Baxter (F B O) 49.40% Faust (M-G-M) 48.60% Battling Butler (M-G-M) 48.52% Whispering Smith (PDC) 48.45% Desert's Toll (M-G-M) 48.25% The New Commandment (F. N.) 48.08% The Still Alarm (U) 47.50% Take It From Me (U) 47.50% The Waltz Dream (M-G-M) 47.15% Wet Paint (Par) 46.81% Just Another Blonde (F. N.) 46.80% There You Are (M-G-M) 46.77% Love ’Em and Leave ’Em (Par) 46.72% Paradise for Two (Par) 45.77 % Hold That Lion (Par) . 45.43% The Marriage Clause (U) 45.25% So’s Your Old Man (Par) 45.25% The Border Sheriff (U) 45.00% Ladies at Play (F. N.) 44.82% Partners Again (U. A.) 44.25% Midnight Lovers (F. N.) 44.07% The Blind Goddess (Par) 43 .88% A Little Journey (M-G-M) 43.46% Bigger Than Barnums (FBO) 43.27% The New Klondike (Par) 43.27% Blarney (M-G-M) 43.23% Bardelvs the Magnificent (M-G-M) 42.73 % Fine Manners (Par) 42.69% The Canadian (Par) 42.60% The Duchess of Buffalo (F. N.) 42.45% The Old Soak (U) 42.42% La Bolieme (M-G-M) 41.95% Fig Leaves (Fox) 41.90% The Ace of Cads (Par) 41.40% Fascinating Youth (Par) 41.29% The Love Thief (U) 40.90% Miss Brewster’s Millions (Par) 40.79% Everybody’s Acting (Par) 40.23% The Wise Guy (F. N.) 39.83% The Cat’s Pajamas (Par) 39.09% Perch of the Devil (U) 37.69% Nell Gwyn (Par) 37.54% Into Her Kingdom (F. N.) 36.90% Steel Preferred (PDC) 34.70% You’d Be Surprised (Par) 34.50% The Magician (M-G-M) 34.42% The Great Gatsby (Par) 34.00% Exit Smiling (M-G-M) 33.50% Don Juan’s Three Nights (F. N.) 30.80% The Amateur Gentleman (F. N.) 30.27%