Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
00066
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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52 EXHIBITORS HERALD you sure can ride. Mix and Thomson had better watch out for this fellow. Tarzan does very good work. Six reels. — I.. C. Bolduc, Bijou theatre, Conway, N. H. — General patronage. THE BROWN DERBY: Johnny Hines— 70%. September 2-3. An entertaining comedy drama that was substituted for “Land Beyond the Law.” Hines is a good comedian and his pictures draw good business. Then, they usually hit and I like to see my patrons come out satisfied. Seven reels. — Ray W. Musselman, Princess theatre, Lincoln, Kan. — Small town patronage. FOREVER AFTER: Special cast — 65%. August 27. This is a splendid play, well acted, and with some good action in spots. The war scenes are very good, and the acting of Miss Astor in the hospital scene especially well done. She and Hughes make a good pair for leads. Seven reels. — G. S. Kenny, Community House, Greenwood, Ind. — General patronage. VENUS OF VENICE: Constance Talmadge— 70%. August 21. A very satisfactory picture. Seven reels. — Homer P. Morley, Princess theatre, Buchanan, Mich. — Small town patronage. THE GREAT DECEPTION: Special cast— 49%. A very good picture and pleased all that came out to see it. — E. H. Brechler, Opera House, Fennimore, Wis. — General patronage. RAINBOW RILEY : Johnny Hines — August 23-24. A good warm weather picture. Light but plenty of comedy and action. Should please any audience. Seven reels. — Ethel M. Hanson, Lincoln theatre, Elm Creek, Neb. — General patronage. THE OVERLAND STAGE: Ken MaynardAugust 30-31. Another of Ken’s very good pictures. If he keeps up his antics and doesn't get a double pretty soon we will read one of these days that he has broken his neck. Seven reels. — Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. THE STOLEN BRIDE: Billie Dove — August 28-29. This sure is an excellent picture. The entire cast is well chosen and each fits into his part perfectly. Business was not what it should have been. I starved to death on “The Tender Hour” and believe it was on account of Ben Lyon being starred. This boy is no 6tar and the quicker First National realizes the fact, the sooner he will quit ruining pictures. I think "The Stolen Bride” will go far to establish Billie I HENNEGAN PROGRAM COVERS a Lire Show Man and make Tour Program attractive Write for Samples The HENNEGAN Co. Cincinnati, Ohio i Dove. Luck to her. — H. G. Stettmund, H. & S. theatre. Chandler, Okla. — Small town patronage. SEE YOU IN JAIL: Jack Mulhall— Just a fair picture with some good comedy in it. Will go fairly well. — T. J. Kempkes, Bonham theatre, Fairbury, Neb. — General patronage. AN AFFAIR OF THE FOLLIES: Special cast — July 29. A fine entertainment, but title punk! Played one day but would be good for two easily. — F. W. Zimmerman, Palace theatre, San Marcos, Tex. — Small town patronage. THE SILENT LOVER: Milton Sills— June 11. A good program picture, but very poor title. Pleased the majority of our patrons. Seven reels. — L. C. Bolduc, Bijou theatre, Conway, N. H. — General patronage. McFADDEN’S FLATS: Special cast— August 27. A real good comedy that makes them laugh good and loud. Murray and Conklin do excellent acting. Seven reels. — L. C. Bolduc, Bijou theatre, Conway, N. H. — General patronage. NAUGHTY BUT NICE: Colleen Moore — Very good, and a good drawing card. — T. J. Kempkes, Bonham theatre, Fairbury, Neb. — General patronage. SEA TIGER: Milton Sills — August 24. A good sea story that was spoiled by some very objectionable scenes. Why do they do it ? Six reels. — l. C. Bolduc, Bijou theatre, Conway, N. H. — General patronage. MISMATES: Doris Kenyon— July 16. This is a splendid picture. Good acting. Fine entertainment. It will make the women cry, and that’s what they like. Seven reels. — L. C. Bolduc, Bijou theatre, Conway, N. H. — General patronage. TRAMP, TRAMP, TRAMP: Harry Langdon— July 27. A comedy drama with lots of laughs. Everybody pleased. Seven reels. — L. C. Bolduc, Bijou theatre, Conway, N. H.— General patronage. ELLA CINDERS: Colleen Moore— June 20. This picture pleased all my patrons. Six reels. — L. C. Bolduc, Bijou theatre, Conway, N. H.— General patronage. THE LOST WORLD: Special cast — July 2. If you have not played this do so, as it’s different and will draw, and please most any town big or small. Ten reels. — L. C. Bolduc, Bijou theatre, Conway, N. H.— General patronage. MEN OF STEEL: Milton Sills — Here is a real picture — a special. Buy it and make a big noise. — A. G. Miller, Lyric theatre, Atkinson, Neb. — General patronage. TWINKLETOES: Colleen Moore — June 17. The poorest Colleen Moore picture we ever played. Limehouse stories do not please my patrons. Six reels. — L. C. Bolduc, Bijou theatre, Conway, N. H. — General patronage. SOMEWHERE IN SONORA: Ken Maynard— June 4. Very good. Plenty of action. Horseback riding, fighting, beautiful scenery. Predict this star will pass them all. Six reels. — L. C. Bolduc, Bijou theatre, Conway, N. H. — General patronage. WINDS OF CHANCE: Special cast — May 28. Good. — L. C. Bolduc, Bijou theatre, Conway, N. H. — General patronage. THE SCARLET WEST: Clara Bow — July 9. I call this a poor Indian story. Scenes are too drawn out, and too much the same. Seven reels. — L. C. Bolduc, Bijou theatre, Conway, N. H. — General patronage. Fox SINGED: Blanche Sweet— 30%. September 2. This is one of Fox’s new 1927-28 products and it proved to be a very good program picture. Not suitable for Sunday or family nights. Seven reels. — T. A. Shea, Palace theatre, MeGehee, Ark. — General patronage. WINGS OF THE STORM: Special cast— 75%. August 8-9. A fair dog picture that will please the kids. Six reels. — Ray W. Musselman, Prin September 17, 1927 cess theatre. Lincoln, Kan. — Small town patronage. COLLEEN: Madge Bellamy— 80%. August 26. A good, breezy Irish race horse picture with just enough comedy to keep them laughing. Madge doesn’t get a chance to display her usual flirting ability, but she always draws for me. Seven reels. — Guy B. Amis, Princess theatre, Lexington, Tenn. — Small town patronage. NO MAN’S GOLD: Tom Mix— 100%. August 19-20. I guess Tom and Tony are not slipping in this town, because we did capacity business on this, and they all seemed to be satisfied, from their comments. I notice that this is right at the top of the ticker. Seven reels. — Ray W. Musselman, Princess theatre, Lincoln, Kan. — Small town patronage. NO MAN’S GOLD: Tom Mix— 78%. August 8-9. A good one from Tom that drew good crowd for the first of the week. Six reels. — E. M. Biddle, Strand theatre, Paoli, Ind. — Small town patronage. THE GREAT K AND A TRAIN ROBBERY: Tom Mix — 77%. August 22-23. Here is the Mix of old. Dashing, daring, devil-may-care, doing hair-raising stunts and giving you thrill after thrill. It’s a wow of a Western and drew like a house afire. Atta boy, Tom ! Six reels. — E. M. Biddle, Strand theatre, Paoli, Ind. — Small town patronage. THE GREAT K AND A TRAIN ROBBERY: Tom Mix — September 1-2. Well, it takes old Tom to drag ’em in face of the stiffest opposition anyone would care to run up against. Fair week, big night fair, roadshow and a couple of big dances. However, what do they care for such stuff when Tom is doing his stuff. Very good picture. Shots of the Grand Canyon not much to rave about, but the views along the D. & R. G. were beautiful. Six reels. — William E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. THE GREAT K AND A TRAIN ROBBERY: Tom Mix — Pleased the Mix fans. Five reels. — Giacoma Brothers’ Crystal theatre. Tombstone, Ariz. — General patronage. THE GREAT K AND A TRAIN ROBBERY: Tom Mix — Very good. One of Tom’s best, and it made many friends for our old standby and friend Tom Mix. After playing this picture I made a small payment on the mortgage. — S. H. Rich, Rich theatre, Montpelier, Idaho. — General patronage. THE GREAT K AND A TRAIN ROBBERY: Tom Mix — August 27. The very best Mix picture we have had this season and drew better than “Dead Man’s Gold” or “The Canyon of Light.” Held my audience with its interesting story, comedy, suspense and thrills. Business picking up every week now, little by little. Six reels. — A. C. Betts, Powers theatre. Red Creek, N. Y. — Small town patronage. THE FAMILY UPSTAIRS: Virginia Valli— 85%. August 23-24. A good domestic comedy drama. Well liked by all. Admission 10 and 30 cents. The Chautauqua used it the next week and they made money. — Earl N. Conway, Electric theatre, St. Francis, Kan. — General patronage. THE FAMILY UPSTAIRS: Special cast— August 22-23. Very good picture for any theatre, and especially for those catering to family business. My patrons liked it very much. — W. L. Crouse, Ideal theatre, Bloomer, Wis. — General patronage. THE BLUE EAGLE: George O’Hara— 65%. August 3-4. Dandy, good action picture. Extra good for small town. Seven reels. — :E. M. Biddle, Strand theatre, Paoli, Ind. — Small town patronage. THIRTY BELOW ZERO: Special cast— 20%. August 23-24. Just an average picture. Can not say much for it. Lost money and then we bought it right. Five reels. — J. A. D. Engesather, Movies theatre, Brocket, N. D. — General patronage. THIRTY BELOW ZERO: Buck Jones — August 27. This is one of Buck’s very best. Action, comedy, thrills, ’n 'everything. If some of these Roof Shouting Outfits ever turned out one as good as this they would road show it until hell froze over and 10 days on ice. As the title implies, there is plenty of snow in it, and is a very good one for an extra hot night. Six reels. — William E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. THIRTY BELOW ZERO: Buck Jones— Very good outdoor picture. Jones does not draw like Mix, but his pictures are as good. Fox will not give Jones the advertising such as heralds, 24 sheets, to put him over. Jones, you’re o. k. — S. H. Rich, Rich theatre, Montpelier, Idaho. — General patronage. WHISPERING WIRES: Anita Stewart— 58%. August 17-18. Excellent mystery drama with lots