Exhibitors Herald (1927)

EXHIBITORS HERALD 55 September 17, 1927 D. F. Davis, Crystal theatre, Silver Creek, Neb. — Small town patronage. GOD GAVE ME TWENTY CENTS: Special cast — 31%. August 3. We thought this a mighty fine drama, although there are some scenes in it we could not recommend for family showing. — D. F. Davis, Crystal theatre. Silver Creek, Neb. — Small town patronage. THE PALM BEACH GIRL: Bebe Daniels— 20%. August 28. Just as good as any comedy feature put out by any producer. Our patrons, the few who saw it, did not fail to tell us they liked it. Bebe Daniels is liked here. We are going to play more of her pictures. Print in first class condition, better than prints of much newer pictures we get from some of the other exchanges. Seven reels. — J. S. Landry, Columbia theatre, Morganza, La. — General patronage. VARIETY : Special cast — 50%. August 24-25. My patrons were very enthusiastic about this picture and the work of Emil Jannings. I think that the photography was about as good as I have ever seen in any American made picture, and the story is very good, moves along at a fast clip and holds the interest. Six reels. — Ray W. Musselman, Princess theatre, Lincoln, Kan. — Small town patronage. YOU’D BE SURPRISED: Raymond Griffith— 63%. August 13. This is a good picture, although there are some audiences which will not care for same, as it is what I would call a satire, a take off on some of the present-day methods of police service. Although a murder takes place, Griffith as the coroner, smiles his way through all difficulties, and captures the villain. Seven reels. — G. S. Kenny, Community House, Greenwood, Ind. — General patronage. YOU’D BE SURPRISED: Raymond Griffith— 42%. August 27. A very out-of-the-ordinary picture that did not draw very well, but seemed to please those who did come. Personally I liked it much better than the same old program stuff. Six reels. — Clarence E. Hopkins, Hopkins theatre, Cotter, Ark. — Small town patronage. YOU’D BE SURPRISED: Special cast— You sure will be surprised at the number of patrons who will walk out on this one. This is without a doubt the biggest piece of cheese we have run in a long time. Takes more than Paramount trade-mark to put them over. — R. K. Lattin, Strand theatre, Valparaiso, Neb. — General patronage. THE QUARTERBACK: Richard Dix— 90%. August 20. The best of all the football specials, and that’s saying plenty. Brother, if you haven’t played this grab it for fall showing and mop up. Eight reels. — E. M. Biddle, Strand theatre, Paoli, Ind. — Small town patronage. SOFT CUSHIONS: Douglas MacLean — August 4-5. For a comedy, this one failed to click. Sunday business was off quite a bit and I think it was due to the Oriental atmosphere as shown on the accessories. Orientals simply will not draw for us. Seven reels. — Ivy D. Arnold, Cresco theatre, Cresco, la. — General patronage. ROUGH RIDERS: Mary Astor — August 2223-24. Beery and Bancroft are a riot. Picture pleased almost 100 per cent. I bought this a year ago, paid top price, same as “Commandments,” expecting this to be roadshowed. But keytown played for regular prices and ruined my chances to come out even. This picture will make real money if exploited properly, but don’t pay more than a Zane Grey picture. — F. W. Zimmerman, Palace theatre, San Marcos, Tex. — Small town patronage. BARBED WIRE: Pola Negri — August 28. Good picture of its kind. French and German war story. Clive Brook very good. Eight reels. — Mrs. Richard A. Preuss, Arvada theatre, Arvada, Col. — Small town patronage. BARBED WIRE: Pola Negri — August 21-22. This picture went over in fine shape and was well liked. Received quite a few compliments on it. — H. G. Stettmund, H. & S. theatre. Chandler, Okla. — Small town patronage. DRUMS OF THE DESERT: Special cast— September 2-3. This one did very good business and gave general satisfaction. The author’s story with a good comedy background required no technicolor, broncho busting, trick roping, or circus horse. Far better than the average Western. Seven reels. — Ivy D. Arnold, Cresco theatre, Cresco, la. — General patronage. THE POTTERS: W. C. Fields — I got a great laugh out of this one. Fields is surely good in his role in this picture. It did not draw, due to title or something, but those that came liked it, and told me so. — S. H. Rich, Rich theatre, Montpelier, Idaho. — General patronage. THE LAST OUTLAW: Gary Cooper— August 23. Fair Western, to fair business on our “Two for One” program. Story, photography and attention to details, remove it from the factory made class. Six reels. — Ivy D. Arnold, Cresco theatre, Cresco, la. — General patronage. KNOCKOUT RILEY: Richard Dix— August 26-27. This one gave general satisfaction. Seven reels. — Ivy D. Arnold, Cresco theatre, Cresco, la. — General patronage. STRANDED IN PARIS: Bebe Daniels— August 21-22. A good Daniels picture. Pleased her fans. Seven reels. — Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. THE MYSTERIOUS RIDER: Jack HoltUsual Zane Gray Western, and that’s saying a lot. Zane Gray and Paramount make good Westerns. Play this one up big. — S. H. Rich, Rich theatre, Montpelier, Idaho. — General patronage. IT: Clara Bow — Drew good business for two days. Many favorable comments. — W. L. Crouse, Ideal theatre, Bloomer, Wis. — General patronage. A KISS IN A TAXI: Bebe Daniels— Rather old, but very good. Bebe is a fine star and is always sure to give you your money’s worth. — J. Brazden, Cobb theatre, Boston, Mass. — General patronage. CABARET: Gilda Gray — Good picture for Gilda Gray and drew better than her former picture.. — T. J. Kempkes, Bonham theatre, Fairbury. Neb. — General patronage. THE CANADIAN : Thomas Meighan — Created no interest and we have no comments favorable or otherwise. Eight reels. — Giacoma Brothers, Crystal theatre. Tombstone, Ariz. — General patronage. SO’S YOUR OLD MAN: W. C. Fields— August 23-24. I would call this a dandy little small town picture, which will surely please the majortiy of your patrons. Fields, of course, means less than nothing out in the sticks, but the title will draw them in. The only complaint I heard on it was that the gold sequence was too long dragged out. Otherwise everyone seemed pleased. Seven reels. — Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. THE TELEPHONE GIRL: Special cast— Good picture for tieup, and will please 75 per cent. — T. J. Kempkes, Bonham theatre, Fairbury, Neb. — General patronage. Pathe-P D C THE CRUISE OF THE JASPER B: Rod La Rocque — 20%. August 24. In the class of a tworeel comedy. This is our opinion, but the crowd, which was small, who witnessed it, seemed to enjoy it, judging from the laughs registered. Personally we think that this is the most foolish picture we ever played. They should not give La Rocque such a silly part. He is too much of a fine actor to be given such a part as he has in this. Six reels. — J. S. Landry, Columbia theatre, Morganza, La. — 'General patronage. THE YANKEE CLIPPER: Special cast— 50%. August 29-31. A wonderful sea story, with an excellent cast, who work perfectly. The picture is slow in spots, but picks up near the end and finishes strong. It is a shame that this picture was not more highly advertised, as very few in this community had ever heard of it, consequently the box office didn’t show any record-breaking figures. But the picture is there and will make them talk and send their friends. Nine reels. — Ray W. Musselman, Princess theatre, Lincoln, Kan. — Small town patronage. THE NERVOUS WRECK: Harrison Ford— 75%. August 15-16. A very good comedy drama and it drew real well. Not a new theme, but is full of entertainment, and I think that the ones who have panned this are enthusiasts who paid too much for it and gave the picture fits to air their feelings. Seven reels. — Ray W. Musselman, Princess theatre, Lincoln, Kan. — Small town patronage. UP IN MABEL’S ROOM: Marie Prevost— 85%. August 17-18. A real comedy drama that will please every one that likes a laugh — and how. If you want a real drawing card that is a natural, buy this and step on it, it’s there and over. I used a trailer and the usual lobby and newspaper advertising and they all came in to see it. You can’t go wrong on this picture. Seven reels. — Ray W. Musselman, Princess theatre, Lincoln, Kan. — Stnall town patronage. THE VOLGA BOATMAN: William Boyd— 70%. August 1-2. A wonderful picture in every way, but it didn’t draw like I expected and I advertised it in a big way. It may have been because I let it get old before I ran it. However, there is no kick, as I bought it right and it made W SAMUEL ZLERLEP presents A Story of the Rialto’s gayest madcap who falls awfully hard for a sweet, clean hick-town lad. All star cast headed by MARGUERITE DE LA MOTTE DONALD KEITH PICTURES CORPORATION SAMUEL Z I ERLEK. f resident NEW • V O tk '