Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
00070
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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56 EXHIBITORS HERALD September 17, 1927 a little money. It is a prestige builder, and I would say, run it. Eleven reels. — Ray W. Musselman. Princess theatre, Lincoln, Kan. — Small town patronage. THE COUNTRY DOCTOR: Rudolph Schildkraut --September 1-2-3. This is very fine. We invited all the local doctors to be our guests, and you know the rest. — Clark & Edwards, Palace theatre, Ashland, O. — General patronage. THE LAST FRONTIER: William Boyd — Our people are getting fed up on this style of picture. Eight reels. — Giacoma Brothers, Crystal theatre, Tombstone, Aj’iz. — General patronage. Rayart THE DEVIL'S ISLAND: Pauline Frederick — Our patrons were entertained with this picture and Miss Frederick, who is a favorite here, pleased her admirers here. Seven reels. — Giacoma Brothers, Crystal theatre, Tombstone, Ariz.—General patronage. United Artists THE BELOVED ROGUE: John Barrymore — 26%. Aug-ust 29. Good story of the 14th century period (which our patrons do not appear to be interested in). Good acting, but not Barrymore s best. If you pay a big price for pictures be prepared to get out your check book. Ten reels. — T. A. Shea, Palace theatre, McGehee, Ark. — General patronage. TUMBLEWEEDS: William S. Hart — 100%. August 11-12. This is the best picture we have played this season. There were many Kansas people that knew of this race to Oklahoma and knew of this picture having it about correct. Eight reels. — Earl N. Conway, Electric theatre, St. Francis, Kan. — General patronage. NIGHT OF LOVE: Ronald Colman — Very fine picture. I did not do a big business, but the picture is there just the same.— S. H. Rich, Rich theatre, Montpelier, Idaho. — General patronage. LOVE OF SUNYA: Gloria Swanson — This picture well pleased the better class, but it did not draw big for me. Will please in larger towns. — S. H. Rich, Rich theatre, Montpelier, Idaho. — General patronage. Universal CAT AND THE CANARY: Laura La Plant«-85%. September 1. A new kind of a picture with new kind of thrills. A real mystery thriller that is a special. Forrest Stanley gave the patrons the surprise of their lives. The entire cast is excellent. Book it and boost it. It’s great. Eight reels. Mrs. Richard A. Preuss, Arvada theatre, Arvada. Col. — Small town patronage. LOOKING FOR TROUBLE: Jack Hoxio-70%. July 29-30. I don’t know whether to give this credit for the business or the Andy Gump comedy that I ran with it. It is just a fair Western and is classed with the general run of Hoxie’s. Five reels. — Ray W. Musselman, Princess theatre, Lincoln, Kan. — Small town patronage. THE PHANTOM BULLET: Hoot Gibson— 82%. August 27. I believe that this is one of the best Gibsons that I have ever shown. It certainly did go over in fine shape. Drew a big house and pleased them all. We made money and were pleased. Hoot does some real acting in this one. A. mighty fine picture that will please any tame. Six reels. Paul B. Hoffman, Legion theatre, Holyrood, Kan. — Small town patronage. OH BABY: Special cast — 23%. August 17. A dandy farce comedy. Have seen a report or two on this which censured an undressing scene, but our patrons failed to find any fault. — D. F. Davis, Crystal theatre. Silver Creek, Neb.— Small town patronage. PRISONERS OF THE STORM: House Peters— 20%. August 10. A mighty fine drama, from a well known story, but a hot night wrecked outbox office, along with a carnival for opposition. — D. F. Davis, Crystal theatre. Silver Creek, Neb.— Small town patronage. THE OLD SOAK: Jean Hersholt — 34%. August 24. A fine melodrama, with some laughs and some tears ; just the kind of a show that has a personal appeal. The work of June Marlowe, taking the part of a chorus girl, is wonderful. D. F. Davis, Crystal theatre, Silver Creek, Neb. Small town patronage. THE OLD SOAK: Special cast — Dandy picture to a fair business. — S. H. Rich, Rich theatre, Montpelier, Idaho. — General patronage. THE ICE FLOOD: Viola Dana — 20%. August 21. Played this on Sunday ; should have played it on Saturday. However, our Sunday patrons seemed to enjoy it, and none told us they were dissatisfied. Personally, we think that this is a fine picture and should please all. Print in good condition. Seven reels. — J. S. Landry, Columbia theatre, Morganza, La. — General patronage. PAINTING THE TOWN: Glenn Tryon— 50%. August 21. A very good comedy feature of wisecracks. Six reels without a dull moment. (No fooling) Six reels. — Mrs. Richard A. Preuss, Arvada theatre, Arvada, Col. — Small town patronage. THE ICE FLOOD: Kenneth Harlan — This is very good show and will please the Saturday night crowd. It is a story of the Northern woods and has enough rough stuff for them. The scenery is good and so was the print. Six reels. — F. R. Odle, Palace theatre, Meridian, Tex. — General patronage. THE FOURTH COMMANDMENT: Belle Bennett— 60%. How Universal can call this a special super production goes beyond my comprehension. Just a picture somewhat around or below the average, with more walkouts than I have had recently. Does not entertain the young element at all, and not all of the older by any means. Seven reels. — Garden theatre, St. Clair, Mich. — General patronage. THE PHANTOM OF THE OPERA: Lon Chaney— 25%. August 15-16. This show was very good and the acting of Chaney was excellent. The technicolor wasn’t very clear because the film was not new. The print was streaked. Universal didn’t furnish me the ad matter that they said they would. Also the ad matter wasn’t the best that they had. This is one reason that I didn’t rate the picture any higher. Ten reels. — F. R. Odle, Palace theatre, Meridian, Tex. — General patronage. THE MARRIAGE CLAUSE: Special cast— 47%. August 8-9. I consider this one of the finest pictures on Universal’s program for 1926-27. It is a trifle draggy but there is a superb climax with Miss Dove doing some of the most wonderful acting I've seen. Business off owing to tentshow. — A. N. Miles, Eminence theatre. Eminence, Ky. — General patronage. THE WHOLE TOWN’S TALKING: Special cast — 80%. July 28. Not Universal’s worst by a long way. Nothing heavy about it, just good wholesome comedy with Edward Everett Horton funnier than he was in “Poker Faces.” Seven reels. — Helen Ulman, Ulman’s Opera House, Salisbury, Md. — General patronage. THE BORDER SHERIFF: Special east— August 18-19. Ran this with a Swede play of Val Howland roadshow. Packed house. Everybody roared and enjoyed “The Border Sheriff.” Tuttle’s stories seem to have good plots. Pee Wee Holmes furnished the laughs in this. It’s o.k. — Philip Rand, Rex theatre, Salmon, Idaho. — General patronage. WATCH YOUR WIFE: Virginia Valli— June 18. A good domestic comedy drama that pleased. The catchy title drew. Six reels. — L. C. Bolduc, Bijou theatre, Conway, N. H. — General patronage. MICHAEL STROGOFF: Special cast — Very good picture. Color scenes wonderful. Play it and advertise it strong. — S. H. Rich, Rich theatre, Montpelier, Idaho. — General patronage. FAST AND FURIOUS: Reginald Denny— A good picture where they like Denny. — T. J. Kempkes, Bonham theatre, Fairbury, Neb. — General patronage. LOVE THRILL: Laura LaPlante — Just a fair picture. Pleased about 5 per cent. — T. J. Kempkes, Bonham theatre, Fairbury, Neb. — General patronage. THE SILENT RIDER: Hoot Gibson— June 29. A good, clean Western with lots of good comedy. Five reels. — L. C. Bolduc, Bijou theatre, Conway, N. H. — General patronage. PRAIRIE KING: Hoot Gibson — Not as good as his last ones, but will please his followers. — • T. J. Kempkes, Bonham theatre, Fairbury, Neb.— General patronage. THE RUNAWAY EXPRESS: Jack Dougherty — June 15. A fairly good train drama. Six reels. — L. C. Bolduc, Bijou theatre, Conway, N. H. — General patronage. THE BUCKAROO KID: Hoot Gibson — As usual Hoot drew them in and pleased his fans. The picture is a fair Western. — S. H. Rich, Rich theatre, Montpelier, Idaho. — General patronage. THE CLAW : Special cast — July 13. A good mystery story. Five reels. — L. C. Bolduc, Bijou theatre, Conway, N. H. — General patronage. SPANGLES: Marion Nixon — June 8. A good circus picture, well acted and interestingly told. Five reels. — L. C. Bolduc, Bijou theatre, Conway, N. H. — General patronage. THE COHENS AND KELLYS: Special cast— June 1. Everybody has reported this good and I do the same. That’s all. Seven reels. — L. C. Bolduc, Bijou theatre, Conway, N. H. — General patronage. FIGHTING PEACEMAKER: Jack Hoxie— Like all these Blue Streak Westerns there’s too much rough stuff and they are all alike. Our patrons are fed up on them. We had a complete service contract and are nearly through with it. No more Universal complete contract for me. Five reels. — C. Wagner, Royal theatre, Ft. Recovery, O. — General patronage. RAMBLING RANGER: Jack Hoxie — August 31. Very poor Western. Five reels. — L. C. Bolduc, Bijou theatre, Conway, N. H. — General patronage. Warner Brothers FINGER PRINTS: Louise Fazenda— 30%. August 30-31. No kicks on this one. Seven reels. — E. H. Brechler, Opera House, Fennimore, Wis. ■ — General patronage. SIMPLE SIS: Louise Fazenda — August 31. Punk. Have yet to play a Warner classic at a profit. They walked out on this. Second day was terrible. — F. W. Zimmerman, Palace theatre, San Marcos, Tex. — Small town patronage. RED HOT TIRES: Monte Blue — A very, very good entertaining picture and where Monte Blue rides the ties on motorcycle, holds enough suspense to keep one for awhile. Played to a very, very small crowd. Seven reels. — A. C. Betts, Powers theatre, Red Creek, N. Y. — Small town patronage. THE NIGHT CRY: Rin Tin Tin— August 2526. Rinty always draws. I believe this is the best in which he has ever appeared. It is chock full of the good old hoke and keeps them hanging onto the seats. Very good. Seven reels. — Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. THE NIGHT CRY: Rin Tin Tin— August 13. Old, but terribly good. Held my audience spellbound. Many comments on the good show. Seven reels. — A. C. Betts, Powers theatre, Red Creek, N. Y. — Small town patronage. THE BETTER 'OLE: Special cast — Good picture but did not draw as it should have. Paid just about three times what it was worth to us. — W. L. Crouse, Ideal Theatre, Bloomer, Wis. — General patronage. State Rights THE BLOOD SHIP: Special cast— August 1920. I called this picture a very good sea story with plenty of thrills and excitement. I advertised it with a trailer and most all the ladies kept away as they said it was too rough. Those that came did not like it. They kill three persons in this picture, but the men like it. Seven reels. — L. C. Bolduc, Bijou theatre, Conway, N. H. — General patronage. CLOSED GATES: Jane Novak — A fine drama that pleased all, and drew a pretty large crowd. — J. Brazden, Cobb theatre, Boston, Mass. — General patronage. Serials THE SILENT FLYER: Special cast— The first four chapters are good and have created quite a following that are holding on and I believe will continue until the last. Plenty of action in every reel and it never slows down at the end, with real pull ’em back for a closing. Twenty reels. — Ray W. Musselman, Princess theatre, Lincoln, Kan. — Small town patronage. Short Subjects EDUCATIONAL BACHELOR BABIES: Big Boy— These juvenile comedies are well enjoyed, and this one has a number of good gags. Two reels. — G. S. Kenny, Community House, Greenwood, Ind.General patronage. CREEPS: A very good Mermaid comedy with spooks and a haunted house, with the big black comedian doing his stuff, and action every foot. I am sure strong for these comedies, as I have never had a poor one. Two reels. — Ray W. Musselman, Princess theatre, Lincoln, Kan.— Small town patronage. IN THE COLD RUSH: Felix the Cat— Very good. One reel. — L. C. Bolduc, Bijou theatre, Conway, N. H. — General patronage.