Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
00071
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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September 17, 1927 EXHIBITORS HERALD 57 “For the Love of Mike” is the release title of the production Robert Kane made for First National under the name of ‘Hell’s Kitchen.” At left, from left to right, are Ford Sterling, Hugh Cameron, Claudette Gilbert, Ben Lyon and George Sidney; center, Ben Lyon, the star, and Claudette Gilbert, feminine lead; right, Rudolph Cameron and Ben Lyon. JOYS OF CAMPING: B ruce Scenic — Some very beautiful scenes. Makes you want to! be there. One reel. — G. S. Kenny, Community House, Greenwood, Ind. — General patronage. A MISFIT SAILOR: Billy Dooley — Although there is a similarity in Dooley’s comedies, he’s got enough action into the windup of this to put it over in very good style. Two reels. — G. S. Kenny, Community House, Greenwood, Ind. — General patronage. SHELL SOCKED: Jimmy Adams — A good comedy and well received. Two reels. — G. S. Kenny, Community House, Greenwood, Ind. — General patronage. SUNBEAMS: Bruce Scenic — Beautiful scenes of clouds and sea. Worth showing. — One reel. — G. S. Kenny, Community House, Greenwood. Ind. — General patronage. WAITING: Lloyd Hamilton — An exceptionally good Hamilton. Pleased a big crowd and gave them an opportunity for a lot of laughs. Two reels. — Ray W. Musselman, Princess theatre, Lincoln, Kan. — Small town patronage. WHO’S MY WIFE: Lige Conley— Good. Action and laughs a plenty. Two reels. — G. S. Kenny, Community House, Greenwood, Ind. — General patronage. YES, YES, BABBIT: A little too much underworld. Yes, about 1,000 feet too much. Two reels. — J. A. D. Engesather, Movies theatre. Brocket, N. D. — General patronage. F B O ALICE THE BIG LEAGUER: Special cast— A real good cartoon. One reel. — Mrs. Richard A. Preuss, Arvada theatre, Arvada, Col. — Small town patronage. BOYS WILL BE GIRLS: Beauty Parlor— These two reelers always please. Try them. Two reels. — Mrs. Richard A. Preuss, Arvada theatre, Arvada, Col. — Small town patronage. CHEESE IT : Krazy Kat — An interesting cartoon. One reel. — A. C. Betts, Powers theatre. Red Creek, N. Y. — Small town patronage. EGGED ON : A good comedy with some of the best trick photography I ever saw. Advertise it big and it will pull business. Two reels. — Guy B. Amis, Princess theatre. Lexington, Tenn. — Small town patronage. HE DONE HIS BEST: August 13. A very good comedy. — A. C. Betts, Powers theatre, Red Creek, N. Y. — Small town patronage. THE LAST ROSE OF SUMMER: Beauty Parlor Series — This is a good one. Cookie and Kittie are funnier than ever. Two reels. — Mrs. Richard A. Preuss, Arvada theatre, Arvada, Col. — Small town patronage. FOX DOWN TO DAMASCUS: A scenic. Average, one reel. — J. A. D. Engesather, Movies theatre. Brocket, N. D. — General patronage. FOX NEWS: No. 84. Contains at the last, technicolor scenes of Scottish dances. They were beautiful and entertaining. — A. C. Betts, Powers theatre, Red Creek, N. Y. — Small town patronage. FOX NEWS: No. >86 Dempsey-Sharkey fight scenes a frost. Balance of news very good. — A. C. Betts, Powers theatre, Red Creek, N. Y. — Small town patronage. FOX NEWS: No. 88. A very good news. Shows scenes of Stillman, Jr.'s wedding. Clear, very clear scenes. — A. C. Betts, Powers theatre. Red Creek, N. Y. — Small town patronage. IT’S A PIPE: Just average. Two reels. — J. A. D. Engesather, Movies theatre, Brocket, N. D. — General patronage. JERRY THE GIANT: A dandy comedy. Will strengthen any show. Better than the average Fox comedy. Two reels. — Guy B. Amis, Princess theatre, Lexington, Tenn. — Small town patronage. WINE, WOMEN, SAUERKRAUT: Fair comedy that the patrons seemed to enjoy. Nude girl at the end could have been left out. I have noticed for some time the directors resort to vulgarity for a laugh. It’s high time the producers “can” these evil minded birds. The patrons who enjoy smut in pictures are such a minority that there is no use in catering to them. I would suggest the producers go back over the records for years and see if the smutty pictures were the outstanding successes. Two reels. — H. G. Stettmund, H. & G. theatre. Chandler, Okla. — Small town patronage. METRO-GOLDWYN-MAYER STING OF STINGS: Charley Chase— An average comedy that caused laughs. High class comedy. Two reels. — Mrs. Richard A. Preuss, Ar FILM BOARD SECRETARIES UThesc officers of the Film Boards of Trade probably do more than any other agency to promote harmony between exhibitor and distributor. Here is given one of a series of sketches to appear in the HERALD. Miss Evelyn McNamee, the genial secretary of the Cincinnati Film Board of Trade, backs up a wealth of capability with an engaging smile that has endeared her to both distributors and exhibitors. Miss McNamee had her first introduction to the motion picture industry in February of 1924 when she became assistant to the secretary of the Film Board of that time. After serving in this capacity for a period of 'ten months, she was promoted to executive secretary of the board and has functioned in that capacity up to the present time. Miss McNamee says she is very interested in Film Board work and in the entire industry. And we might add that all branches of the trade in the Cincinnati territory are interested in Miss McNamee’s efficient service. vada theatre, Arvada, Col. — Small town patronage. PARAMOUNT PARAMOUNT NEWS NO. 1: This newsreel is excellent. A real filler for any program. One reel. — Mrs. Richard A. Preuss* Arvada theatre, Arvada, Col. — Small town patronage. PATHE HON. MR. BUGG: Special cast — Pathe going from bad to worse. Film rental paid on this should be refunded, or else get them for obtaining money under false pretenses. Two reels. — H. G. Stettmund, H. & G. theatre. Chandler, Okla. — Small town patronage. TELLING WHOPPERS: Our Gang— A good Gang comedy. Two reels. — Bert Silver, Silver Family theatre, Greenville, Mich. — General patronage. THERE AIN’T NO SANTA CLAUS: A funny comedy. Two reels. — Bert Silver, Silver Family theatre, Greenville, Mich. — General patronage. UNIVERSAL AROUND THE BASES: The Collegians— We can’t praise these Collegians enough. As good as some of these program pictures that are called specials. Two reels. — Mrs. Richard A. Preuss, Arvada theatre, Arvada, Col. — Small town patronage. BENSON AT CALFORD: Collegians Series. The first one we ever played and patrons began asking for more. Great is the word. Two reels. — Mrs. Richard A. Preuss, Arvada theatre, Arvada, Col. — Small town patronage. INTERNATIONAL NEWS: This is considered to be in a class by itself, so far as my patrons are concerned. No fake stuff, and most of the subject matter is very interesting. One reel. — Ray W. Musselman, Princess theatre, Lincoln, Kan. — Small town patronage. MAKING GOOD: George Lewis — These two reelers are sure jewels. In a class by themselves. More Collegians. Two reels. — Mrs. Richard A. Preuss, Arvada theatre, Arvada, Col. — Small town patronage. TROLLEY TROUBLES: Oswald Cartoon— The rabbit is a new one here and was well received. One reel. — Mrs. Richard A. Preuss, Arvada theatre, Arvada, Col. — Small town patronage. MIN’S HOME ON A CLIFF: Gump— Not so good. Two reels. — A. N. Miles, Eminence theatre, Eminence, Ky. — Small town patronage. MY MISTAKE: Fairly good comedy, one of the Excuse Maker series. Two reels. — A. G. Witwer, Grand theatre. Rainier, Ore. — General patronage. PRIDE OF PIPEROCK: Pee Wee Holmes— Tuttle comedy Western seemed to please majority. Two reels. — A. G. Witwer, Grand theatre, Rainier, Ore. — General patronage. THE VULGAR YACHTMAN: Good work Nock but comedy put out. Two reels. — Robert W. Hines, Hines theatre, Loyalton, S. D. — General patronage. MISCELLANEOUS BEWARE: Fair. — Julius W. Schmidt, Grand theatre, Breese, 111. — Geenral patronage. BOMBS AND BOOBS: Very good and seemed to please. Brought the laughs. Try them. Half reel. — H. C. Mauler, Liberty theatre, Pleasanton, Neb. — Small town patronage. KO KO EATS: Not a great laugh producer, but clear and amusing. — H. C. Mauler, Liberty theatre, Pleasanton, Neb. — Small town patronage.