Exhibitors Herald (1927)

Page scan 00078 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
00078
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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4 EXHIBITORS HERALD September 24, 1927 | •; A-:. V mm iMfev MHr wSBB mm i MUM L' swlltsilis Mfe »ifl I ||| |||||||S ‘ V u . . . A ,• i •' A* t§®i Mfl ■MB DO you hear ’em rave? RAVE!— that’s the word! “EXTRj Martin in the New York World. About “The Cat and th ling Long-Run Special. “AMAZING!” says Fred Hall in the Ne1 Cat and the Canary.” “HAIR-RAISING!” says Dorothy Herzc “INSPIRED-MOST SUCCESSFUL! ’’says JohnS. Cohen inTh LAUGHS, AND PIERCING SCREAMS!” says Donald Th Telegram. “SCREAMING SUCCESS!” says Herbert Cruicksh graph. “ SHIVERS, THRILLS, AND HECTIC SCREECHES says Betty Colfax in the New York Graphic. All about “Th picture that shouts “We told you so!” YESSIR! WE TOL1 RUNS TOLD YOU BY THEIR RUSH TO GRAB UNL This is Universal’s year! The biggest of Super Specials, Bi be specials in any other hands, Super-Shorts proven by PERF< Critics are raving! The Big Gun Exhibitors are raving! W< Sitting on Top of the World— Th*