Exhibitors Herald (1927)

Page scan 00083 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
00083
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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September 24, 1927 EXHIBITORS HERALD 9 SHOWMEN THE AGES ' ^pHE spirit of Bamum— daring, flashing, EVER PRACTICAL — bums A anew in the ranks of FBO. The nimble-witted P. T., astute Jimmy Bailey, beloved Buffalo Bill and the later day Ziegfeld, Rothafel, Rickard, Belasco, Cohan, Harris and Dillingham! MASTER SHOWMEN all, upon whose golden genius the very structure of the Show World has been builded! THEY HAVE BLAZED THE TRAIL OF PRACTICAL SHOWMANSHIP UP WHICH FBO IS STRIDING TODAY IN THE FULL VIGOR AND SWEEP OF INVINCIBLE YOUTH! FBO showmanship is the trade sensation. The growth of FBO — swift and sure, sound and substantial — is without parallel in the history of motion pictures. FBO is dedicated to the down-to-earth principles of showmanship evolved by the MASTER SHOWMEN OF THE AGES. Without pose or pretence, without high hat or callow sophistication, FBO goes steadfastly about its business of PROVIDING ENTERTAINMENT FOR THE MASSES, FBO’S Showmanship is the Showmanship of Bamum and Bailey — BIGGER AND BETTER THAN EVER— and FBO IS MIGHTY PROUD OF IT! 15,000 SHOWMEN CAN’T BE WRONG!