Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
00084
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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10 EXHIBITORS HERALD September 24, 1927 ibDQDDDDDDDODDDDDODDQOQOQOQDQDOQOODaODODQaDDDOQODDOOQDQDDDDDODQOOaDQOQQDQOQODOODnDDDODDDQQDOQDobi The ART that PRESERVES YOUR ART CJDQanaoooaa poo □ □ □ ddododddddui 1877 Remember the squeaks and noises of the old graphaphones — remember the pale flickering shadows that used to be “movies”. The faithful reproduction of sound is a no greater accomplishment than Consolidated has achieved with Certified Prints for the faithful reproduction of the beauty of original photography on the screen. The constant effort to improve the phonograph which has resulted in the marvelous instruments of today is duplicated by Consolidated in the production of Certified Prints — known for their long life, high quality, and artistic value — all over the world. -tat. NEW YORK LOS ANGELES