Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
00086
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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JAMES CRUZE to produce "ON TO RENO ” starring MARIE PREVOST Sensational Story of Reno Divorce Mill to be Filmed as Brilliant Melodramatic Comedy FIRST FROM JAMES CRUZE ON PATHE-DEMILLE PROGRAM OF HITS FOR 1927-28 ONE man had dashed west to seek his sweetheart, and one his wife — and both found THE SAME woman ! To husband and lover came the same shock of surprise, of incredulous dismay, of hot anger. Had they been simple victims of a questionable scheme — toys for the daring game of a designing woman? Were four lives to be spoiled by the sensational revelation? u Here is an amazing story by Joseph Jackson, a smart sophisticated comedy drama centerins; about the great O O “ divorce mill” at Reno. With Marie Prevost as the central figure plus the superb direction of James Cruze, “On to Reno” is bound to be one of the big box-office hits of the year. IVIaRIE PREVOST, incomparable interpreter of sophisticated femininity, has one of the greatest roles of her career in “On to Reno This is the first of several great productions which James Cruze will produce and supervise for Pathe during the coming year, with the same careful selection of story, star and cast. Each a sensational showmanship combination. J AMES CRUZE, one of the screen’s greatest, who has a record second-to-none as a director of box-office hits. “On to Reno” was selected by Mr. Cruze as type of story in which he has achieved some of his biggest successes. Cullen landis to play opposite Mi ss Prevost. His ability and name lend definite box-office value to this great production. Walter woods, who will act as scenario supervisor. Most of James Cruze greatest pictures were directed from scenarios supervised by Mr. Woods. Another sample of the big things coming to you from Pathe in 1927-28 Pathe Exchange, Inc. Foreign Distributors Producers International Corporation, 130 West 46th Street, New York. WILLIAM M. VOGEL, General Manager. Member of Motion Picture Producers and Distributors of America, Inc. WILL H. HAYS. President