Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
00089
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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September 24, 1927 EXHIBITORS HERALD 11 Every Producer-Exhibitor in the field has signed to play FOX Did they do it because of love of FOX? No! Only a dollars and cents consideration actuates these men rivals in many ways. The quality of FOX Pictures and prospective profits at the box-office nothing else convinced these keen, clear-headed showmen to book FOX for profits . Dolores Del Rio Victor McLaglen in Loves of CARMEN EAST SIDE WEST SIDE George O’Brien Virginia V alii PAID TO LOVE George O'Brien Virginia V alii Blanche Sweet in SINGED Janet Gaynor in 2 GIRLS WANTED THE JOY GIRL Olive Borden Neil Hamilton THE GAY RETREAT Sammy Cohen Ted McNamara PUBLICITY MADNESS Lois Moran Edmund Lowe HIGH SCHOOL HERO Sally Phipps VERY CONFIDENTIAL Madge Bellamy Mary Duncan PAJAMAS Olive Borden SILK HATS Madge Bellamy Victor McLaglen Edmund Lowe THE COMEDIAN Greta Nissen THE ESCAPE Janet Gaynor Charles Farrell HANGMAN’S HOUSE Victor McLaglen Charles Farrell Virginia V alii COME TO MY HOUSE Olive Borden NONE BUT THE BRAVE Madge Bellamy Edmund Lowe SILK LEGS Madge Bellamy LUNA PARK Victor McLaglen Greta Nissen FRENCH ANKLES Madge Bellamy BALA OO Edmund Lowe LADIES MUST DRESS Virginia V alii Lawrence Gray Earle Foxe SUGAR DADDIES Mary Duncan THE UNKNOWN BEAUTY Olive Borden also WHAT PRICE GLORY Victor McLaglen Edmund Lowe Dolores Del Rio WHO PLAYS with FOX PROFITS with FOX