Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
00098
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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20 EXHIBITORS HERALD September 24, 1927 NEW YORK. — Harvey Day says that “Paul Whiteman” must be a pretty good picture or they wouldn’t be keeping it on at the Paramount for a second week. . . . Tom Gerety, of Metro, got a tough break by winning the coveted big prize at the golf tournament and then having a typographical error leave his name out of the list of winners. . . . Gil Boag, who is Mr. Gilda Gray, has arrived in New York from the Coast. . . . Henry King, eminent director, was given a cup for being the best dressed man at the golf tournament. . . . Henry Ginsberg and bride are home from Europe greatly impressed with the idea that America is a wonderful country. . . . Joe Rock, who makes good comedies, is due here from the Coast next week. . . . Jack Woody and Hal Roach are both being congratulated on the hooking up of two regular fellows in a business connection. . . . Lou Metzger, of Universal, says “Wine” is too good to remain un-reissued, and he is not thinking about Volstead matters, either. . . . Christy Deibel took home the usual two cups from the golf tourney, and would have taken more except for a rule against one player winning more. . . . Richard A. Rowland, back from the Coast, says there is nothing to get excited about over him retiring as he announced that long ago. . . . Joe Brandt sailed last Friday on his seventh trip abroad and expects to remain until close to the end of the year looking after Columbia Pictures business. . . . Joe Schenck is here from the Coast and busy denying rumored consolidations of United Artists and Metro. . . . William Vogel, general manager of Producers International Corporation, is here from the other side for conferences with Pathe officials. . . . Herbert Brenon arrived Sunday with a print of “Sorrel & Son,” his first picture for United Artists. . . . Sam Morris, general salesmanager of Warner Brothers, is back at his desk after a two weeks’ vacation at Schroon Lake. . . . H. J. Yates and Harry Goetz received a big hand at the golf tournament dinner for the good pictures shown the diners. . . . Sam Eckman sailed Friday on the Olympia, and a lot of friends gave him a big dinner before the ship departed. ... A. J. Mueller has resigned as president of the American Cinema Association and will locate on the Coast. ... Abe Waxman is working overtime getting “The Jazz Singer” readied up for its premiere. . . . Dave Chatkin proved his versatility as a singer and story teller at the golf tournament, even beating the toastmaster to some of his own stories. . . . Howard Dietz enjoyed the golf tournament by playing tennis all afternoon on the Bonnie Brier courts. . . . Artie Brilant is doing the publicity and advertising of Universal’s new $1,500,000 Brooklyn theatre, which opens Oct. 9. . . . Eddie Golden came over from Boston on a business trip last week, and (of course) took in the golf tourney. . . . John Regan has gone to California for the pleasant purpose of getting married to Helene Costello, Warner player. . . . Ned Marin has become so well rested from his arduous labors on the Coast as to play a good game at the golf tournament. . . . Dr. W. E. Shallenberger is back from the Coast and will soon make announcement of a big picture he has secured for release. SPARGO. MURNAU directed this production for Fox Films as his first Americanm a d e picture. George O’Brien and Janet Gaynor are starred in the film. Winfield R. Sheehan supervised. ( Story on Page 22.) “SUNRISE” opens at the Times Square in New York, September 23. In connection with the premiere, Fox-Case wi 11 present a Movietone address to the American public by Premier Mussolini of Italy.