Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
000274
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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54 BETTER THEATRES SECTION OF October 1, 1927 The Strongest Endorsement for Perfection Rheostats is the representative theatres which have installed them Roxy Theatre — New York City Paramount Theatre — New York City Rialto Theatre — New York City Rivoli Theatre — New York City Loew’s State Theatre — New York City Astor Theatre — New York City Proctor’s 86th St. — New York City Cohan Theatre — New York City Publix Theatre — Buffalo, N. Y. New Capitol — Binghamton, N. Y. Keith’s Theatre — Philadelphia Carman Theatre — Philadelphia Proctor’s Theatre — New Rochelle, N. Y. Proctor’s Theatre — White Plains, N. Y. Keith’s Circuit M. & S. Circuit Loew’s Circuit What Price Glory — Road Shows Oriental Theatre — Detroit, Mich. Big Parade — Road Shows Beau Geste — Road Shows Simplex Division, International Projector Corp. Vitaphone Companies Eastman Kodak Company U. S. Navy, and others SOLD BY ALL BRANCHES NATIONAL T. S. CO., SAM KAPLAN, N. Y. C. HOFFMANN & SOONS Mfg. Division 522 First Avenue New York City Contracting Electrical Engineers — Moving Picture Theatre Electrical Specialists Better Theatres use REISING’S Artificial Palms Trees, Plants and Flowers for decorating of Lobbies, Auditorium and Stage Write for Catalogue G. REISING & CO. 227 West Austin Avenue Corner Franklin Street Chicago, 111. Specialists in Art Flower Decorations for Theatres Operates Either from Socket or Battery Portable lighting plant developed for theatres by Roth Bros, of Chicago. A light of this tyPe may be easily transported from place to place while the theatre is being cleaned, thus effecting a saving by eliminating the necessity for using full house lights. Oregon , Washington, Building New Houses Contracts for the construction of the $40,000 motion picture theatre in Portland, Ore., for I. Geller have been awarded to the Andrews Construction Company. It will be a one-story concrete 80x100 and seat 600. * * * Roof trusses are being placed on the Oriental theatre in Portland, a portion of the George W. Weatherly Building, under construction at Grand Avenue and Morrison streets. The theatre portion was designed by Lee Thomas and Albert Mercier. Plans call for completion of the theatre in November. * * * Contract for construction of a one-story brick theatre for P. W. Struppler of Pullman, Wash., was awarded to Larson Bros, of Spokane through the offices of Whitehouse & Price, architects. The building complete with steam heating plant, ventilating equipment, will cost $40,000. It will seat 700 persons. The building will be 54x115 in Spanish style. Mr. Struppler operates one theatre at Pullman and will continue it as well as the new one.