Exhibitors Herald (1927)

Page scan 000277 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
000277
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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October 1, 1927 EXHIBITORS HERALD 57 Exhibitors Information and Catalog Bureau o 168 Oil burners. 169 Orchestral pieces. 170 Orchestra pit fittings, furnishings. 171 Organs. 172 Organ novelty slides. 173 Organ lifts. 174 Organ chamber heaters. 175 Ornamental fountains. 176 Ornamental metal work. 177 Ornamental metal thea tre fronts. P 178 Paint, screen. 179 Paper drinking cups. 180 Paper towels. 181 Perfumers. 182 Photo frames. 183 Pianos. 184 Picture sets. 185 Player pianos. 186 Plastic fixtures and dec orations. 187 Plumbing fixtures. 188 Positive film. 189 Posters. 190 Poster frames. 191 Poster lights. 192 Poster paste. 193 Portable projectors. 194 Pottery, decorative. 195 Power generating plants. 196 Printing, theatre. 197 Programs. 198 Program covers. 199 Program signs, illumi nated. 200 Projection lamps. 201 Projection machines. 202 Projection machine parts. 203 Projection room equip ment. R 204 Radiators. 205 Radiator covers. 206 Rails, brass. 207 Rails, rope. 208 Rain insurance. 209 Rectifiers. 210 Reconstruction service. 211 Redecorating service. 212 Reflectors (state kind). 213 Refurnishing service. 214 Regulators, Mazda. 215 Reels. 216 Reel end signals. 217 Reel packing, carrying cases. 218 Resonant orchestra plat form. 219 Reseating service. 220 Rewinding film. 221 Rheostats. 222 Rigging, stage. 223 Roofing materials. s 224 Safes, film. 225 Scenery, stage. 226 Scenic artists' service. 227 Screens. 228 Screen paint. 229 Seat covers. 230 Seat indicators, vacant. 231 Seats, theatres. 232 Signs (state kind). 233 Signs, parking. 234 Signals, reel end. 235 Sign flashers. 236 Sign-cloth. 237 Sign lettering service. 238 Sidewalk machines, com poppers. 239 Slides. 240 Slide ink, pencils. 241 Slide lanterns. 242 Slide making outfits. 243 Slide mats. 244 Shutters, metal fire. 245 Soap containers, liquid. 246 Speed indicators. 247 Spotlights. 248 Stage doors-valances, etc. 249 Stage lighting equipment. 250 Stage lighting systems. 251 Stage rigging-blocks, pulleys. 252 Stage scenery. 253 Stair treads. 254 Statuary. 255 Steel lockers. 256 Stereopticons. 257 Sweeping compounds. 258 Switchboards. 259 Switches, automatic. T 260 Talley counters. 261 Tapestries. 262 Tax free music. 263 Telephones, inter-com municating. 264 Temperature regulation system. 265 Terra Cotta. 266 Terminals. 267 Theatre accounting sys tems. 268 Theatre dimmers. 269 Theatre seats. 270 Tickets. 271 Ticket booths. 272 Ticket choppers. ,273 Ticket holders. 274 Ticket racks. 275 Ticket selling machines. 276 Tile. 277 Tile stands. 278 Tool cases, operator’s. 279 Towels, paper. 280 Towels, cloth. 281 Trailers. 282 Transformers. 283 Tripods. 284 Turnstiles, registering. 285 Typewriters. u 286 Uniforms. V 287 Valances, for boxes. 288 Vases, stone. 289 Vacuum cleaners. 290 Ventilating fans. 291 Ventilating, cooling sys tem. 292 Ventilating systems, complete. 293 Vending machines, soapr towels, napkins, etc. 294 Vitrolite. w 295 Wall burlap. 296 Wall leather. 297 Watchman’s clocks. 298 Water coolers. 299 Wheels, color. USE THIS COUPON “BETTER THEATRES” DIVISION Exhibitors Herald 407 South Dearborn St., Chicago. Gentlemen: I should like to receive reliable information on the items listed following: (Refer to Items by Number) Remarks: Name Theatre ..........City