Exhibitors Herald (1927)

Page scan 000280 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
000280
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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I 4 ◄ < ◄ ◄ ◄ ◄ ◄ ◄ ◄ ◄ < ◄ ◄ ◄ ◄ %c Projectionist's Efiidency Equipment 1— Motiograph De Luxe Mechanism Fully enclosed, glass windows on both sides of mechanism, ruggedly built, absolutely no vibration, weight 65 lbs. 2 — Enclosed Door Operated Pilot Lamp Switch A sturdy, fool proof switch entirely enclosed in a cast iron housing. It is positive in action and long in life. Its operation is entirely automatic with the opening and closing of the mechanism door. 3 — The Hair Line Adjustment Lens Mount Sturdily constructed on the three point suspension principle. Designed to hold with absolute steadiness the heavy type lenses now coming into popular favor. Micrometer type focusing screw permits accurate focusing to fine limits. Mount may be immovably locked to position after focusing. 4 — The Double Bearing Ball Bearing Intermittent Movement Time tested and true, built with the ex The Projector aptness oF a watch. All moving parts hardened* tempered and ground. Designed for' lone wear, small upkeep and perfect perfc^Eanee. The ONLY ball bearing intermittent movement. 5 — Positive Position Framing Device An ^entirely new and different arrangement for framing the picture. Operated by a convenient hand wheel and through gearing direct to the sliding frame of the mechanism. It positively assures framing picture with exactness and eliminates the tendency to “go by” which is characteristic of the lever handle type of framers. 6 — Oil Drain and Drip Pan An exclusive built in feature of the De Luxe Mechanism. The mechanism base is arranged so that all oil accumulating on it is drained out through two hollow tubes into the oil drip pan where it may be conveniently removed by taking out the drain plug. All oil seepage to the lower magazine and floor is eliminated, insuring a clean equipment and floor. Predominant ENTERPRISE OPTICAL MANUFACTURING CO. 564-72 West Randolph Street Chicago, 111. 1 } i i \ l e ! /