Exhibitors Herald (1927)

Page scan 000283 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
000283
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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October 8, 1927 EXHIBITORS HERALD 3 paramount entire news news scoops reel field by one whole day ican legion in with amerparis film! ,1 I Front pages of N. Y. forld. Times and other :ading newspapers hail tost brilliant news reel eat of the year ! THE WORLD: MONDAY. SEPTEMBER 26, 1927. Manhattan Legionnaires Keeping Step in Paris ryBJEL fastest tran^Atlantic jshigment ever made was accomplished yesterday^ whjjn^g^jmunt Sews," working with the Associated Press, transferred 400 f6et of film, showing pictures of the American Legion parade in Paris a week ago to-day The film was taken by seaplane from the United States liner Leviathan, getting them here In time to show them In local theatres last night. The seaplane, a Curtiss Seagull, piloted by H. I. Wells and with S. ■H. Mackean of Paramount News as passenger, left Nantucket yesterday afternoon at 2.30 o'clock and met the Leviathan about 100 miles east of Nantucket Lightship. They circled above the ship several times. George Ercole, Paris camera man for Paramount, then dropped an airtight metal box, containing six tins of films, ‘into the water. The box was attached to a rope 100 feet long, equipped with twenty cork floats. The plane then landed, circled the ship, located the string of cork, hauled It aboard and took off again for New York. The seaplane landed at West 90th street, Hudson River, where it was met by a fast automobile. The films were rushed to the various theatres, arriving at 9.30 lasi^night. The picture above shows the New York delegation marching in the Legion parade to the acclaim of the Parisians. Paramount News pictures of American