Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
000284
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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4 EXHIBITORS HERALD October 8, 1927 Legion Parade in Paris on screens of Paramount, Rivoli Rialto, Loew’s State Theatres, New York, at 9:30 P. M., Sunday Sept. 25 — just six days after event took place in Paris Chicago theatres, Monday, Sept. 26. In San Francisco, Tues day, Sept. 27, beating field by one whole day! not only first in big news specials but in local news testimony from exhibitors "Congratulations on Dixie series baseball scoop. Last inning played at five o’clock, Paramount News film of game in Saenger Theatre at 7. Quickest news reel work ever known in New Orleans.” SAENGER THEATRE New Orleans "Wonderful scoop here on Dole flight pictures. Subject on screen with such speed patrons were astounded. I am boosting Paramount News in newspaper ads and billboards as big feature.” LINCOLN THEATRE Lincoln, Neb. ^Congratulations on your big scoop. I showed Tunney-Dempsey fight shots at 7 P. M., Friday, Sept. 23. Ahead of all other theatres. POLI’S PALACE Waterbury, Conn. "It is the opinion of our entire organization tha Paramount has accomplished the impossible in fui nishing right from the start the finest news reel eve given theatres. It is a splendid achievement for th entire industry. "Paramount News is a marvelous single reel becaus it combines with vital news shots specially arrange* subjects that are tremendously interesting.” SPIROS SKOURA, St. Louis paramounl news ' ' rfirsi from the start J