Exhibitors Herald (1927)

Page scan 000294 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
000294
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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(continued) KEEPING on the job AFTER you sign your contract FORMER leaders didn’t care WHAT happened afterwards SO long as you signed! THAT’S why they’ Ve lost out — TO Metro-Goldwyn-Mayer. M-G-M’s Screen Forecast is just ONE of many direct -to "the "public ACTIVITIES that keep going ALL year long. EVERY year. (LEO, M-G-M ’s Flying Lion, is still grabbing more columns of publicity for the M-G-M trade-mark than years of national advertising have been able to achieve for the trade-marks of other companies .) THE public today knows that M-G-M is the leading producer. WITH the foremost popular stars AND the talked-about pictures. “BIG Parade” and uBen-Hur” for instance — YOU get a wonderful complete product STARS, Specials, News, Comedies, from M-G-M. BUT, in addition ISN’T it great to be WITH the one company that’s DOING the live, sensational promotion? SHOWMEN belong with showmen — that’s METRO GOLDWYN MAYER