Exhibitors Herald (1927)

Page scan 000295 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
000295
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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W'WHI'Y"' Ask the Man Who Has One! “This is my FOURTH C. S. C. It certainly has done great work for me and every piece of product on it is the finest material any theatre can run.” — Fred J. Rietbrock, Opera House, Athens, Wis. “Have been using C.S.C. for TWO YEARS, and it is my money-maker — pictures average better than any others I use, and I use all the big ones.” — Earl H. Barrett, Liberty Theatre. Quinton, Okla. “Have just signed for a CONTINUANCE of C. S. C. and know it will be as it has in the past. Any small theatre will be pleased with the service.” — Adolph Auer, Three Links Club, P''’r>f Car^^n “Have been using Universal’s C. S. C. for the past TWO YEARS and find it entirely satisfactory.” — John Scheifervheimer, Falls Theatre, Chagrin Fa'ls. O. “I have run each and EVERY Complete Satisfaction Contract and surely hope that Universal will continue to be the leader in the industry.” — Theo. Maxivell, Mission Theatre, Kingsville, Out. “I am more pleased with our THIRD C. S. C. than with the first or second. The pictures and the comedies are better and the serials the best yet.” — Mrs. E. L. Liggett, National Theatre Co., McRea, Ga. “Just finished my old contract and have signed a 1927 contract. If it is only half as good as last year’s it will be 100 per cent to me.” — Arthur De Lucas, Lansing Theatre, Lansing, O. “I am enclosing my THIRD C.S.C. Small town exhibitors signing it get the dollars.” — C. C. Brinkely, Sharlou\ W. V a. “Have signed my THIRD C. S. C. Universal’s 1927-28 product especially commendable. Includes outstanding features and special comedies with strong appeal.” — L. Hall, Dixie Theatre, Netv Brookland, S. C. — then