Exhibitors Herald (1927)

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EXHIBITORS LIERAL EDITORIAL AND ADVERTISING OFFICES CHICAGO 407 So. Dearborn St. Telephone Harrison 9248. Cable Address: Quigpubco. Jay M. Shreck, Managing Editor George Clifford, Business Manager Ernest A. Rovelstad, News Editor NEW YORK 585 Fifth Ave. Telephone Vanderbilt 3612-3613. James Beecroft, Manager John S. Spargo, New York News Editor LOS ANGELES 5617 Hollywood Blvd. Telephone Gladstone 3754. Ray Murray, Manager Douglas Hodges, Advertising Manager LONDON The Bioscope (J. Cabourn, Editor) Faraday House. 8-10 Charing Cross Rd,, W. C. 2. INDEX TO EDITORIAL CONTENTS DEPARTMENTS Short Features 31 Presentation Acts 33 The Theatre 45 The Film Mart 43 Classified Advertising 48 The Box Office Ticker 57 “What the Picture Did for Me” 49 FEATURES Los Angeles, by Ray Murray 26 Re-Takes 26 Pictorial Section 27 Service Talks, by T. O. Service 51 Letters from Readers 47 Chicago, by W. W 58 SUBSCRIPTION RATES United States and possessions — $3 per year. Canada — $4.50 per year. Other points of the world — $6 per year. Single copies, 25 cents. Advertising rate cards and Audit Bureau of Circulations statements furnished upon application. In This Issue EXPECT fireworks at confab from independent exhibitors; Demand full share in Trade Session voting; T. O. C. C. names committee to lay case before Conference; New Jersey directors convene. Goodwill dinner dance arranged by M. P. T. O. THEATRE building outlays for past year set record ; 967 amusement places cost over 135 millions; Permits issued in 294 cities show 1925 expenditures exceeded though fewer places erected. TORNADO hits nine theatres ; Crippled power lines close houses two days; Exhibitors first to give benefit shows; Wehrenberg wires Pettijohn to aid in relief performance. EXCHANGE bombed in Twin City strike; Six seized, then freed; Open shop move seen; All houses stay open; Stench bombs hurled in downtown theatres; Labor paper tries to capitalize small fire. Churches drop film blacklist; will list best each week; Church and drama association starts bulletin recommending leading productions won’t men tion others. INHIBITORS at odds over use of amateur nights and “stores”; Theatre owners of Upstate New York divide into two camps; Exchanges protest pictures are cheapened. J7 XHIBITOR arrested in lottery drive carries fight to New Orleans mayor; Radio music makes hit with theatre patrons; "Picketing the picket” doubles business for Syracuse theatre. TA O'UBLE feature prevents loss on weak films, says Clarke; Manager of Eastman theatre also declares opposition to elaborate show overshadowing film. T? ATE of dog races in Texas hangs in balance; Business analysis of South shows increase in general prosperity; Infantile paralysis hurts theatres in three localities. C CHOOL principal ruins “Rough Riders” tieup; Opposition to Sunday shows breaks out in Indiana and Kansas; Fox finishes half of feature films for 1927-28 season; Price war looms in Houston theatres with opening of Loew s new State. CAPITOL will present five deluxe shows on weekends and holidays; Thirty dollar a week job offer from Kennedy brings flood of applications to F BO. O AX returns to West Coast after sessions with independent distributors and exhibitors; Turnbull joins DeMille; Norma Shearer and Irving Thalberg on honeymoon. “The Studio” Published as Section Two of This Issue