Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
000334
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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50 EXHIBITORS HERALD October 8, 1927 GRAUSTARK: Norma Talmadge— 71%. Was enjoyed -by the majority. Seven reels. — Ro6eland theatre. Chilhowie, Va. — General patronage. HARD BOILED HAGGERTY: Milton Sills— 70%. We do like Sills in this type of pictures. It is the kind of picture which goes in small towns.— W. A. Torrey, Home theatre, Eddyville, la. — Small town patronage. SWEET DADDIES: Special cast— 70%. Cannot quite compare this with “The Cohens and Kellys,” but don’t be afraid of it, for it has got almost as many laughs. — W. L. Campbell, Alert theatre, Steuben, Wis. — General patronage. THE OVERLAND STAGE: Ken Maynard— 70%. Enough has been 6aid about this new star. I may add that I never saw a Western star go over like Ken Maynard did for his first showing here. Seven reels. — W. L. Campbell, Alert theatre, Steuben, Wis. — General patronage. THE WISE GUY : James Kirkwood — 62%. September 24. Another one from First National that is plenty good. Pictures like this one are good for the entire industry. Eight reels. — Caress Brothers, Palace theatre, Elnora, Ind. — Small town patronage. ELLA CINDERS: Colleen Moore — 60%. September 10. Miss Moore is getting more popular, but took a terrible flop in “Sally.” This was my first showing of Colleen and did not go over, therefore following pictures have not done the business they should do. Seven reels. — W. L. Campbell, Alert theatre, Steuben, Wis. — General patronage. THE POOR NUT: Jack Mulhall— 59%. September 18-19. Pleased most people. — Carlos F. H'alscher, Indiana theatre, Washington, Ind. — General patronage. CONVOY: Dorothy Mackaill — 59%. August 6. This is a good deal different from most of the war pictures, as it deals with the Navy. A picture that First National should have made a big special out of but the director or someone let it get away from them. More Navy battles would have helped it, as the story wasn’t so much, as the secret service part of it was weak. However, we had some good comments bn it, and we had to buck a tent carnival. Eight reels. — G. M. Lounsbery, I. O. O. F. Hall, Grand Gorge, N. Y. — Small town patronage. FOREVER AFTER: Lloyd Hughes— 55%. Sep tember 24. This is a very good picture, with the acting of Hughes and Astor very good. It is a little slow at the start, but has a grand finish. The football and war scenes are very good. But please tell me why the director had to show a street girl of France, and have her raise her dress above her stockings in order to prove the hero didn’t have a thing to do with a girl after he had left his girl friend in America. Eight reels. — G. M. Lounsbery, I. O. O. F. Hall, Grand Gorge, N. Y. — Small town patronage. LOST AT THE FRONT: Special cast— 50%. Just a fair comedy. Do not raise the admission, as it is not a special. Six reels. — Hunstad & Becker, Princess theatre, Guttenberg, la. — General patronage. NAUGHTY, BUT NICE: Colleen Moor^50%. September 21. Very good patrons and all seemed to enjoy this one very much. Seven reels. — A. G. Witwer, Grand theatre, Rainier, Ore. — General patronage. SOMEWHERE IN SONORA: Ken Maynard— 50%. September 17. Brothers, when business is slow and you are feeling blue, just book a Maynard picture. A guarantee remedy. This is the fourth of the six, and it i6 indeed hard to pick the best one of the four. However, we wish to say that they are all, every one of them, 100 per cent entertainment. Since the flood we have been having a hard time getting them in, but we noticed many faces we had not seen for a long time in our theatre during the showing of this picture. We consider Ken Maynard the best Western star we are playing, and we play Tom Mix, Buck Jones, Fred Thomson, Hoot Gibson, Tom Tyler, Jack Holt and Bob Custer. Seven reels. — J. S. Landry, Columbia theatre, Morganza, La. — Small town patronage. INTO HER KINGDOM: Corinne Griffith— 30%. September 11. A picture which should please all your patrons. It did ours. Nothing but good comments on this. Personally we think it is better than many of First National’s specials. This star is liked very much here. Sorry she has left First National. Print in good condition. Seven reels. — J, S. Landry, Columbia theatre, Morganza, La. — Small town patronage. NOTORIOUS LADY: Lewis Stone— 20%. September 12. A good picture. The stuff they like, but did not draw due to the title, we think, and then Stone is not very strong for us. Seven reels. — A. G. Witwer, Grand theatre, Rainier, Ore. — General patronage. THE UNKNOWN CAVALIER: Ken Maynard — 15%. August 19-20. Not as good as "Senor Daredevil” but good from every angle you look at it so I thank you, Ken. Six reels. — Rudolf Duba, Royal theatre, Kimball, S. D. — -General patronage. THE BLONDE SAINT: Lewis Stone^7%. September 22. I think the Dempeey-Tunney fight kept the crowd at home listening in on the radio and we saw a real good show all by ourself. Seven reels. — R. Duba, Royal theatre, Kimball, S. D. — General patronage. SUBWAY SADIE: Jack Mulhall— 6%. August 30. Just fair entertainment but the title has nothing to bring them in and the photos were just terrible to stop anyone and look at them. Nothing to look at. Six reels. — Rudolf Duba, Royal theatre, Kimball, S. D. — General patronage. DROP KICK: Richard Barthelmess — -Very nice picture and at this time of the year with football opening makes it extra in drawing power. However, Barthelmess had not pleased our people in his last three pictures so some people would not take a chance to come in. Seven reels. — W. Mansfield, Idle Hour theatre, Tama, la. — General patronage. LOST AT THE FRONT: Special casb-September 16-17. Pleased our crowd and heard no kicks. Our print was new and we ran it as was. Did not consider it nearly as suggestive as some other war comedies ran here lately. Seven reels. — Ivy D. Arnold, Cresco theatre, Cresco, la. — General patronage. THE DUCHESS OF BUFFALO: Constance Talmadge — September 20. This was a nice program picture. Constance Talmadge veiy funny. Had a fair crowd. Seven reels. — Andrew Rapp. Theatorium, Emlenton, Pa. — General patronage. PRINCE OF HEAD WAITERS: Special cast— Very good picture. Lewis Stone very good in this. Good anywhere. — E. T. Dunlap, Dunlap theatre, Hawarden, la. — General patronage. BABE COMES HOME: Babe Ruth— September 16-17. A real good comedy with love and thrills. Although more comedy than anything. Good business and pleased 75%. Six reels. — C. B. Hesterly, Palace theatre, Naples, Tex. — General patronage. THE LIFE OF RILEY : Special cast — September 18-19. We ran this directly after “Lost at the Front” and did extra business with it from the word of mouth advertising. A very good comedy. Seven reels. — Ivy D. Arnold, Cresco theatre, Cresco, la. — General patronage. THE UNKNOWN CAVALIER: Ken Maynard — September 13-14. If your patrons like Westerns, get this one. Ken Maynard is a real star. His riding is wonderful. — Ernest Lindstrom, Strand theatre, Marquette, Kan. — Small town patronage. FOR THE LOVE OF MIKE: Ben Lyon— September 18-19. Star not popular but the title and supporting cast drew fair business. Pleasing show. Seven reels. — John L. Damm, Strand theatre, Wadsworth, O. — General patronage. THE DEVIL’S SADDLE: Ken Maynard— September 22-23. Another of Ken’s fine pictures. Put on the Tunney-Dempsey fight by radio the first night to a full house. However, the kids were more interested in the picture than the fight and I had a pretty hard time keeping their exuberance from spoiling the broadcast. Six reels. — Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. ALL ABOARD: Special cast — First two or three reels good, but finally run into Oriental country and ruined the picture for my people. — E. T. Dunlap, Dunlap theatre, Hawarden, la. — General patronage. SOMEWHERE IN SONORA: Ken Maynard— A high class Western star becoming very popular here. Seven reels. — Hunstad & Becker, Princess theatre, Guttenberg, la. — General patronage. &:• AUTOMATIC TICKET REGISTER CORK TZ3 Seventh AveNut new York city _ few f§ ,urst teen is your -moS t va lua ble jvertising me dium <r>0 I v. i j \ X V NATIONAL SCREEN SERVICE! Distributed, throughout the United States from CHICAGO NEW YORK LOS ANGELES 845 S.Wabash Ave. 126-130 W.46 St. • 1922 S.Vermont Ave.