Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
000337
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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October 8, 1927 EXHIBITORS HERALD 53 The value of Hash fronts was proven by the Arcadia theatre when it ran “ The Great Train Robbery,” an F B O picture, recently The generous use of stills, oil paintings and a special strip across the marquee helped the theatre to gross the biggest receipts since it showed ‘‘The Birth of a Nation.” ON ZE BOULEVARD: Special cast— 36%. September 18. A good farce comedy and pleased, but a poor title and failed to do average business. Six reels. — A. G. Witwer, Grand theatre. Rainier, Ore. — General patronage. TELL IT TO THE MARINES: Lon Chaney— 35%. August 14-15. A dandy picture to not such good business, but well liked. Nine reels. — J. C. Kennedy, Empress theatre, Akron, Ia.— General patronage. THE DESERT’S TOLL: Francis McDonald— 30%. August 26-27. This is one picture of the outdoors on the desert and it pleased but vaudeville kept my crowd out and we just pulled through. Five reels. — Rudolf Duba, Royal theatre, Kimball, S. D. — General patronage. WOMEN LOVE DIAMONDS: Pauline Starke— 23%. September 13. Did not take in rental on this picture. Another poor offering from Metro. Seven reels. — Mrs. Hulda J. Green, Gem theatre, Greenriver, Utah. — General patronage. TELL IT TO THE MARINES: Lon Chaney— 20%. September 9-10. We call this a good show. Chaney great. William Haines marvelous and no business during fair days when everybody goes some place, and this time they went the other way, so Chaney did not do it at all. Too bad but our register on record had to be put on with red ink. Show is good and don’t let no one tell you it isn’t, but can get you get them in 7 Ten reels. — R. Duba, Royal theatre, Kimball, S. D. — General patronage. JOHNNY GET YOUR HAIR CUT: Jackie Coogan — -15%. August 9. Best Jackie Coogan picture yet that came from Metro but First National had the cream of them all. Well Jackie has his hair cut to men’s style and he sure is a good Jackie. Hurrah for Jackie. Seven reels. — Rudolf Duba, Royal theatre, Kimball, S. D. — General patronage. FOREIGN DEVILS: Tim McCoy — September 13. Satisfied the ‘‘two for one” crowd. A historic drama based on the Boxer uprising in China. — Ivy D. Arnold, Cresco theatre, Cresco, la. — General patronage. THE BIG PARADE: John Gilbert — September 7-8-9-10. A very fine production. It did a flop for me. Think the basis Metro has figured out for the sale of the two big productions is all wet for smaller situations. May work out all right In the cities. Thirteen reels. — J. C. Kennedy, Empress theatre, Akron. Ia. — General patronage. THE FIRE BRIGADE : Special east — Good one. Small house. All that came said it was big stuff. — S. R. Cook, Althea theatre, Dunseith, N. D. — Small town patronage. TELL IT TO THE MARINES: Special cast— Good one but box receipts small. — S. R. Cook, Althea theatre, Dunseith, N. D. — Small town patronage. THE SCARLET LETTER: Special cast— Country people don’t seem to fall for high priced pictures. Small box receipts. — S. R. Cook, Althea theatre, Dunseith, N. D. — Small town patronage. MR. WU : Special cast — Good box receipts. Too deep for country people. — S. R. Cook, Althea theatre, Dunseith, N. D. — Small town patronage. VALENCIA: Mae Murray — September 22. Poor, very poor. Nothing to it. Had a very poor crowd. Mae ought to make better pictures than this. Seven reels. — Andrew Rapp, Theatorium, Emlenton, Pa. — General patronage. THE CALLAHANS AND THE MURPHYS: Special cast — This is a wonderful Irish comedy. The beer scenes make your mouth water. Marie Dressier, Polly Moran, Sally O’Neil and Lawrence Gray at their best. Eight reels. — S. R. Cook, Althea theatre, Dunseith, N. D. — General patronage. SLIDE, KELLY, SLIDE: William HainesGood picture in every way and has good acting by the stars. It is one of the best pictures of the year. Eight reels. — S. R. Cook, Althea theatre, Dunseith, N. D. — General patronage. THE FIRE BRIGADE: Special cast — September 9-10. This is a wonderful picture with its wonderful scenes. It has one reel of colored part, you can't go wrong. Ten reels. — S. R. Cook, Althea theatre, Dunseith, N. D. — General patronage. FRISCO SALLY LEVY: Sally O’Neil— September 14-15. A real good comedy that seemed to please the majority of the few who saw it. Seven reels. — C. B. Hesterly, Palace theatre, Naples, Texas. — General patronage. AFTER MIDNIGHT: Norma Shearer — September 25-26. A picture that will hold their interest and should please about 80 or 90% of any audience. Seven reels. — John L. Damm, Strand theatre, Wadsworth, O. — General patronage. ADAM AND EVIL: Special cast — September 11. Title interests them, so step out just a little more but don’t promise them too much. It will please the average audience. — John L. Damm, Strand theatre, Wadsworth, O. — General patronage. MOCKERY: Lon Chaney — September 21-22. Story rather oppressive in places but had some good comments from the audience. Chaney always draws here. Book an extra reel and keep it moving. Seven reels. — John L. Damm, Strand theatre, Wadsworth, O. — General patronage. DESERT’S TOLL: Special cast — This shows some good desert scenes and makes them want to get in and help in the fights. A very good picture that should please the Western fans. Six reels. — Duley & Dyer, Community theatre, Rockville, Mo. — Small town patronage. Paramount SPECIAL DELIVERY: Eddie Cantor — 100%. September 5. Ran this on Greenriver’s Annual Melon Day to two full houses. This picture was well received, lots of laughs and thrills. Six reels. — Mrs. Hulda J. Green, Gem theatre, Greenriver, Utah. — General patronage. MAN OF THE FOREST: Jack Holt— 100%. September 20. Jack Holt as good as ever, and a fine entertainer. The best Zane Grey in a long time. Many good comments. Six reels. — Rob’t K. Yancey, Bonny theatre, Mansfield, Mo. — General patronage. MAN OF THE FOREST: Jack Holt— 100%. August 20. A Zane Grey picture has never failed to fill the house for us. And this broke our Saturday night record. Six reels. — Mrs. Hulda J. Green, Gem theatre, Greenriver, Utah. — General patronage. THE MYSTERIOUS RIDER: Jack Holt— 95%. September 17. Pleased at increased admission. Seven reels. — Hunstad & Becker, Princess theatre, Guttenberg, Ia. — General patronage. SPECIAL DELIVERY: Eddie Cantor— 90%. September 10. Fast moving comedy drama. Much better than “Kid Boots.” Seven reels. — Hunstad & Becker, Princess theatre, Guttenberg, Ia. — General patronage. THE WAY OF ALL FLESH: Emil Jannings — 80%. Excellent. — H. V. Smoots, Vine theatre, Mt. Vernon, O. — General patronage. BARBED WIRE: Special cast — 80%. The best Pola Negri since “Passion.” Wonderful preachment for universal peace. — H. V. Smoots, Vine theatre, Mt. Vernon, O. — General patronage, FIREMAN, SAVE MY CHILD: Special casV77%. September 23-24. An absolute riot here. A laugh a second from start to finish. Great stuff. Give us more of this kind. Six reels.— E. M. Biddle, Strand theatre, Paoli, Ind. — Small town patronage. YOU NEVER KNOW WOMEN: Florence Vidor — 77%. September 4. A very good picture. Six reels.— Mrs. Hulda J. Green, Gem theatre, Greenriver, Utah. — General patronage. NEW YORK: Special cast— 77%. September 24. Ran this as part of double feature on Saturday. An excellent melodrama of city life. Estelle Taylor, Lois Wilson and Ricardo Cortez all do fine acting. Seven reels. — E. M. Biddle, Strand theatre, Paoli, Ind. — Small town patronage. GOD GAVE ME TWENTY CENTS: Special cast — 75%. September 1. Business fair but picture rather dry as far as entertainment is concerned. Seven reels. — Hunstad & Becker, Princess theatre, Guttenberg, Ia. — General patronage. SENORITA: Bebe Daniels — 70%. September 2122. A wow of a comedy. Bebe at her best. Would rate this at 100 per cent entertainment value. It has everything — speed, action and thrills all the way. Seven reels.— E. M. Biddle, Strand theatre, Paoli, Ind.— Small town patronage. THE MYSTERIOUS RIDER: Jack Holt— 70%. September 21-22. We failed to do our usual business due to two big radio nights, the fourth annual radio banquet and the Dempsey-Tunney fight. It is good entertainment and will make you money. Possibly not as good as previous Zane Grey’s, but it is good enough. Six reels.— Paul B. Hoffman, Legion theatre, Holyrood, Kan. — Small town patronage. ROUGH HOUSE ROSIE: Clara Bow— 68%. September 15. A very good comedy drama. Took in more on “It” but this is as good as “It.” Run it and advertise it big. Six reels. — Mrs. Hulda J. Green. Gem theatre, Greenriver, Utah. — General patronage. CHANG: Special cast — 65%. September 11-1213. An unusually excellent production pleasing nearly everyone, but due to the amount of faking in most of these the true value of this was lost to many of the public. — Dudley C. Scott, Royal theatre, Le Mars, Ia. — General patronage. NEVADA: Special cast — 65%. September 1617. An average picture put over largely on Zane Grey’s name. — Dudley C. Scott, Royal theatre, Le Mars, Ia. — General patronage. PARADISE FOR TWO: Richard Dix— 64%. August 27. A dandy comedy drama with Betty Bronson. Six reels. — Mrs. Hulda J. Green, Gem theatre, Greenriver, Utah. — General patronage. LOVE 'EM AND LEAVE ’EM: Evelyn Brent — 62%. August 18. A good comedy. Six reels. — Mrs. Hulda J. Green, Gem theatre, Greenriver, Utah. — General patronage. WE’RE ALL GAMBLERS: Special cast— 60%. Another Meighan that is just another picture. — H. V. Smoots, Vin§ theatre, Mt. Vernon, O. — General patronage. LET IT RAIN : Douglas MacLean — 56%. September 1. A very good comedy drama. Six