Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
000338
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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54 EXHIBITORS HERALD October 8, 1927 reels. — Mrs. Hulda J. Green, Gem theatre. Greenriver, Utah. — General patronage. THE CANADIAN: Thomas Meighan — 54%. September 20-21. The poorest Meighan I have ever run. At the end of the eighth and last reel about 50 per cent had walked out on it. Eight reels.— E. M. Biddle, Strand theatre, Paoli, Ind. — Small town patronage. BLONDE OR BRUNETTE: Adolphe Menjou — 52%. September 3. A good comedy. Six reels. — Mrs. Hulda J. Green, Gem theatre, Greenriver, Utah. — General patronage. FASCINATING YOUTH: Junior Stars 1926— 50%. A very good picture. Seven reels. — Roseland theatre, Chilhowie, Va. — General patronage. FINE MANNERS: Gloria Swanson — 49%. September 8. Pretty good, but Gloria is not taking like she used to. Seven reels. — Mrs. Hulda J. Green, Gem theatre, Greenriver, Utah. — General patronage. WEDDING BILLS: Raymond Griffith— 47%. September 17. This is better than his recent offerings. It is just an ordinary program picture, but Griffith has always drawn well for us. Not much of a story but it is good entertainment. Seven reels. — Paul B. Hoffman, Legion theatre, Holyrood, Kan. — Small town patronage. DIPLOMACY: Blanche Sweet— 45%. September 18. A good picture. Matt Moore shaves off his moustache in this and looks very good, much better than in “His Majesty Bunker Bean.” Eight reels. — Mrs. Hulda J. Green, Gem theatre, Greenriver, Utah. — General patronage. DIPLOMACY: Blanche Sweet— 42%. September 16. A fairly entertaining secret service story that didn’t draw very well. Eight reels. — E. M. Biddle, Strand theatre, Paoli, Ind. — Small town patronage. MAN POWER: Richard Dix— 40%. September 4-5. This is good Sunday night. Got plenty of thrills and a fair story with Dix as the star. You ought to be able to put this over good and your patrons will like it, too. Price was right and film in fine shape. Seven reels. — Ray E. Green, Scenic theatre, Holstein, la. — Small town patronage. TIME TO LOVE: Raymond Griffith— 35%. September 24. This proved to be another of those unusual features he has been making like, “You’d be Surprised.” I hope I won’t be running another one soon just like it, although it is very clever in parts, it misses the small town audience so far that it flopped for us. — Dudley C. Scott, Royal theatre, Le Mars, la. — General patronage. TIN GODS: Thomas Meighan — 28%. We played this two nights and as our crowd don’t like tragedies, our second night didn’t do so well. Nine reels. — Roseland theatre, Chilhowie, Va. — General patronage. FASCINATING YOUTH: Special cast— 25%. August 28. Fine show of the snow mountains with a real good ice boat race, but did not draw my regular crowd so don’t know what they want now-a-days. Seven reels. — Rudolf Duba, Royal theatre, Kimball, S. D. — General patronage. BLIND ALLEYS: Thomas Meighan — 20%. September 19. Good story but not the role for Meighan. Seven reels. — A. G. Witwer, Grand theatre, Rainier, Ore. — General patronage. ARIZONA BOUND: Gary Cooper — 20%. September 14. Just a fair Western. No com ment from patrons and although we boosted it, failed to draw. Five reels. — A. G. Witwer, Grand theatre. Rainier, Ore. — General patronage. FORLORN RIVER: Jack Holt— 16%. September 2-3. A dandy story molded in one darn good show. Some said it was not made like the book read, but it was good just the same, so don’t be afraid of it. Six reels. — Rudolf Duba, Royal theatre, Kimball, S. D. — General patronage. THE CANADIAN: Thomas Meighan — 10%. September 16. Poorest Meighan we ever showed. Not one bit of pep or action and the simplest thing I ever saw. Just eight reels, that’s all. No credit to Meighan at all. Eight reels. — A1 Stoddard, Rex theatre, Madisonville, Tex. — General patronage. YOU NEVER KNOW WOMEN: Florence Vidor — 5%. August 10. Good show, and Florence sure did good and Clive Brook had the audience guessing from start to finish. Six reels. — Rtidolf Duba, Royal theatre, Kimball, S. D. — General patronage. VARIETY : Emil Jannings — September 4. Very good, played this on a double bill with “Getting Gertie’s Garter” made a very good show, but “Variety” received the comments. Star does good work. Seven reels. — Lester N. Leek, Club House theatre, Jackson, Wyo. — General patronage. MAN OF THE FOREST: Jack Holt— Our patrons were satisfied with the picture. Seven reels. — Giacoma Brothers, Crystal theatre. Tombstone, Ariz. — General patronage. THE COVERED WAGON: Special cast— September 9-10. I can’t see where Paramount is trying to put this over as a special. Show me an exhibitor that has made a dime on the second run. It was a good one once but can’t get the money in a small town the second time. You don’t have to run this if you have so lay off for second run. Ten reels. — Ray E. Green, Scenic theatre, Holstein, la. — Small town patronage. THE KID BROTHER: Harold Lloyd — We bought this too high but did very well. Did not think this as good as his others but if you have any Lloyd fans, it will go very good. Eight reels. — Duley & Dyer, Community theatre, Rockville, Mo. — Small town patronage. SERVICE FOR LADIES: Adolphe Menjou — Picture is satisfactory, but did not draw for us. The title is poor for our town and the paper will keep people out. People do not want any foreign costumes in pictures. Sum and substance was rotten business because of title and paper. Seven reels. — W. Mansfield, Idle Hour theatre, Tama, la. — General patronage. LONDON : Special cast — Can't recommend this class of picture. — E. T. Dunlap, Dunlap theatre, Hawarden, la. — General patronage. THE LAST OUTLAW: Special cast— Very good Western, plenty of action. — E. T. Dunlap, Dunlap theatre, Hawarden, la. — General patronage. SOFT CUSHIONS: Douglas McLean— Very poor. I gave this picture a big puff from press sheet and expected to see a good picture, but my people who commented on it said it was rotten. Personally, I thought it poor, copying after Doug. — E. T. Dunlap, Dunlap theatre, Hawarden, la. — General patronage. SO’S YOUR OLD MAN: W. C. Fields— September II. Not 60 good. Pleased about 50%. Seven reels. — Lester N. Leek, Club House theatre, Jackson, Wyo. — General patronage. STRANDED IN PARIS: Bebe Danields— September 8-9. Good picture, some liked it better than “Rough House Rosie.” — Ernest Lindstrom. Strand theatre, Marquette, Kan. — Small town patronage. ROUGH HOUSE ROSIE: Clara Bow— September 6-7. Very good. Believe “It” was a better picture but most anything with Clara Bow as the star goes now. — Ernest Lindstrom, Strand theatre, Marquette, Kan. — Small town patronage. MANTRAP: Special cast — September 16-17. Thanks to Clara Bow, she 6aved the picture. Condition of film was awful. They should put this film away for a relic. Seven reels. — Ernest Lindstrom, Strand theatre, Marquette, Kan. — Small town patronage. THE LAST OUTLAW: Gary Cooper — This is the first one we had showed of Gary. Every one seemed to be well pleased, but I could not see how the girl could ride so far hanging head down and keep her hat on. — Duley & Dyer, Community theatre, Rockville, Mo. — Small town patronage. FORLORN RIVER: Jack Holt — Another one of Zane Grey’s with Jack Holt which makes it a good one for us. — Duley & Dyer, Community theatre, Rockville, Mo. — Small town patronage. THE CANADIAN : Thomas Meighan — A good picture, but was two reels too long and entirely too draggy. It took too long to get any place. — Duley & Dyer, Community theatre, Rockville, Mo. — Small town patronage. FASCINATING YOUTH: Junior Stars— This was good entertainment. Buddy Rogers is certainly coming on fine. Looked good in this. Seven reels. — Duley & Dyer, Community theatre, Rockville, Mo. — Small town patronage. CAMPUS FLIRT: Bebe Daniels — Everyone seemed to like this one. A good clean picture which everyone enjoyed. — Duley & Dyer, Community theatre, Rockville, Mo. — Small town patronage. CASEY AT THE BAT: Special cast— We did not consider this one up to “We’re in the Navy Now” or “Behind the Front.” Plenty of laughs but we showed it too close to the other two. — Duley & Dyer, Community theatre, Rockville, Mo. — Small town patronage. CHILDREN OF DIVORCE: Special cast — This title drew well for us and certainly is a good picture. We paid a good price but were satisfied as we had lots of good comments on it. Seven reels. — Duley & Dyer, Community theatre, Rockville, Mo. — Small town patronage. ACE OF CADS: Adolphe Menjou — September 6. Adolphe isn’t the type for this town. His style is too sluggish to appeal to us. Eight reels. — Duley & Dyer, Community theatre, Rockville, Mo. — Small town patronage. IT : Clara Bow — August 19-20. This was a dandy and Miss Clara has many friends here which suits us very well. We paid a good price for it but made money after all. The title was worked too much in the story. — Duley & Dyer, Community theatre, Rockville, Mo. — Small town patronage. KNOCKOUT RILEY: Richard Dix— September 9-10. Richard Dix always draws a good crowd here and this is a very good picture at The American public saw F. W. Murnau’s first American made picture when “Sunrise” opened September 26 at the Times Square theatre in New York. In the scenes herewith are (left to right) Margaret Livingston, George O’Brien and Janet Gaynor.