Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
000339
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

October 8, 1927 EXHIBITORS HERALD 55 Ramon Novarro and Norma Shearer are costarred in M-G-M’s “The Student Prince," which had its New York premiere on September 21, at the Astor theatre. Ernst Lubitsch directed. this time as the Tunney and Dempsey fight is nearing. — Duley & Dyer, Community theatre, Rockville, Mo. — Small town patronage. HOLD THAT LION : Douglas MacLean — Dandy good comedy that starts out rather slow but winds up with plenty of excitement which satisfies all. Seven reels. — Duley & Dyer, Community theatre, Rockville, Mo. — Small town patronage. KID BOOTS: Special oast — This is a very good picture for small town but title does not carry to the people. Six reels. — Duley & Dyer, Community theatre, Rockville, Mo. — Small town patronage. STRANDED IN PARIS: Bebe Daniels— This is dandy. If you have any Bebe fans get this one and they will go home satisfied. Seven reels. — -Duley & Dyer, Community th^tre, Rockville, Mo. — Small town patronage. SO’S YOUR OLD MAN: W. C. Fields— This was a dandy good picture for small town although Fields is not well known out here. It satisfied them. Seven reels. — Duley & Dyer, Community theatre, Rockville, Mo. — Small town patronage. Pathe-P D C THE COUNTRY DOCTOR: Rudolph Schildkraut — 75%. Sure to please 100%. Good drawing power in small towns, not a special. Eight reels. — Thos. G. Norton, Town Hall theatre, Allegany, N. Y. — Small town patronage. THE SEVENTH BANDIT: Harry Carey — 70%. If Harry is a good bet in your town you can get by this one as it is about the average Carey picture. Six reels.— W. L. Campbell, Alert theatre, Steuben, Wis. — General patronage. RAWHIDE: Buffalo Bill, Jr. — 50%. Very good little play for its kind. Not big but seems to satisfy. Five reels. — W. L. Campbell, Alert theatre, Steuben, Wis. — General patronage. MAN BAIT : Marie Prevost — 45%. September 14-15. Very good little picture, but did not make film rental. So many Producers pictures have been lemons that our patrons stay shy. We can’t get them to take another chance. Six reels. — A1 Stoddard, Rex theatre, Madisonville, Tex. — General patronage. PLAY SAFE: Monty Banks — 40%. August 28. Wlhatever you pay for this one is too much. A waste of celluloid. People got up and walked out during the show. — M. A. Nadeau, Pythian theatre, Chassell, Mich. — General patronage. FIGHTING LOVE: Jetta Goudal — 35%. September 8-9. Poor picture, poor photography. Not one comment from any of our Goudal fans. Pictures like this do not keep a small town exhibitor. Eight reels. — A1 Stoddard, Rex theatre, Madisonville, Tex. — General patronage. HIS DOG: Special cast — 25%. September 20-21. This one can’t say much for this. Played it on family night and they didn’t go crazy about it. Scenes are very dark and I would advise you to show this one with Mazda equipment, as it won’t please. Seven reels. — Ray E. Green, Scenic theatre. Holstein, la. — Small town patronage. PLAY SAFE: Monte Blue — 20%. September 14. — Yes, play safe and let this one alone. About the biggest piece of cheese I ever remember of wasting good juice on. Five reels. — W. L. Campbell, Alert theatre, Steuben, Wis. — General patronage. TWO CAN PLAY: Clara Bow— 20%. Just fair little picture. May get by, but don’t adver tise too strong. Six reels. — W. L. Campbell, Alert theatre, Steuben, Wis. — General patronage. THE HIGH HAND: Leo Maloney — September 17. A good Maloney Western for Saturday night. Six reels. — Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. HOT WATER: Harold Lloyd— Old, but not old if they have not seen it. We ran this and advertised it as an old one but not to miss it if they had not seen it. — Duley & Dyer, Community theatre, Rockville, Mo. — Small town patronage. PALS IN PARADISE: Marguerite de la Motte — This picture seemed to please our patrons. Seven reels. — Giacoma Brothers, Crystal theatre. Tombstone, Ariz. — General patronage. THE FRESHMAN: Harold Lloyd— This is a dandy. If you can get it in football season and you have any Lloyd fans, get it and follow up with more of his. — Duley & Dyer, Community theatre, Rockville, Mo. — Small town patronage. Rayart SMOKE EATERS: Cullen Landis — 4%. September 27-28. Well, brother exhibitors, this is the way they go over. If the folks are broke, as I feel that they are here, there isn’t anything that will bring them in. Why? Because this is a rattling good show, couldn’t have been much better, and this is the way it turned out first night : took in $7, second night took in $2, and oh, boy, 250 seats in the house, that’s going some. Six reels. — R. Duba, Royal theatre, Kimball, S. D. — General patronage. Tiffany THE RED KIMONA: Priscilla Bonner — September 21. This is a good picture. Made a nice show with the lecture given with it. Had a fair crowd. Seven reels. — Andrew Rapp, Theatorium, Emlenton, Pa. — General patronage. United Artists LOVING LIES: Special cast — 50%. September 10. This is good for those who like sad stories. Seven reels. — Mrs. Hulda J. Green, Gem theatre, Greenriver, Utah. — General patronage. Universal CHEERFUL FRAUD: Reginald Denny — 65%. Not as good as previous Denny pictures, not a special. Seven reels. — Thos. G. Norton, Town Hall theatre, Allegany, N. Y. — Small town patronage. PAINTING THE TOWN: Glenn Tryon— 60%. September 18-19. An entertaining comedy that pleased everyone. — Dudley C. Scott, Royal theatre, Le Mars, la. — General patronage. DOWN THE STRETCH: Special cast— 50%. Has no drawing power and no stars but will please all who come, some good comedy. Seven reels. — Thos. G. Norton, Town Hall theatre, Allegany, N. Y. — Small town patronage. THE FOURTH COMMANDMENT: Mary Carr — 40%. August 21. Good, clean Sunday sermon and entertaining, but not as big as Universal claims it. Step on it, brother exhibitors. It’s worth while to let everyone know. Better buy it right first and then step on it. Seven reel6. — Rudolf Duba, Royal theatre, Kimball, S. D. — General patronage. SENSATION SEEKERS: Special cast— 35%. September 14-15. The usual flapper problem presented in the usual way. — Dudley C. Scott, Royal theatre, Le Mars, la. — General patronage. WESTERN ROVER: Art Acord— 31%. September 16. Good program Western. Five reels. — A. G. Witwer, Grand theatre. Rainier, Ore. — General patronage. HELD BY THE LAW: Special cant— 25%. September 9. A good murder mystery drama. Print and paper good, but a poor draw. — A. G. Witwer, Grand theatre. Rainier, Ore. — General patronage. RUNAWAY EXPRESS: Jack Daugherty— 20%. August 7. A dandy railroad picture which in so different from others and will satisfy most any audience. All outdoor stuff with many climaxes. It’s good. Don’t fail to play this one, all of you that have not played it yet. Six reels. — Rudolf Duba, Royal theatre, Kimball, S. D. — General patronage. HER BIG NIGHT: Laura La Plante— 18%. September 11. Dandy picture, but everybody stayed home, so it shows that they don’t get excited about Laura any more. Eight reels. — R. Duba, Royal theatre, Kimball, S. D. — General patronage. RED CLAY : William Desmond — 5%. August 16. Very good picture, but not a Western and an old one, so leave it alone. Five reels. — Rudolf Duba, Royal theatre, Kimball, S. D.— General patronage. BACK TO GOD’S COUNTRY : Renee Adoree — A Curwood story that should have drawn extra business, but did not. May have been the extreme warm weather. Picture is okay for a Northern, but would not say it should be classed as a special as Universal has it listed on its release sheet. Six reels.— W. Mansfield, Idle Hour theatre, Tama, la. — General patronage. THE FLAMING FRONTIER: Special cast — September 18-19. This is one of the best pictures of this type I have ever played. Much better than “The Last Frontier” (P D C). The opening title is very good and leads the audience to expect something better than usual, and they were not disappointed. Nine reels. — Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. WILD BEAUTY: Rex — Very good picture of its kind. Should please extra well on Saturday. It is as good as the last pictures made by Pathe with Rex. Six reels. — W. Mansfield, Idle Hour theatre, Tama, la. — General patronage. THE BUCKAROO KID: Hoot Gibson — A very good half-Western which pleased. You can’t go wrong on Hoot Gibson. Six reels. — S. R. Cook, Althea theatre, Dunseith, N. D. — General patronage. MYSTERY CLUB: Special cast— This was a 6how that seemed to hold them all the way through and consider it good for small town, although the title did not draw well. — Duley & Dyer, Community theatre, Rockville, Mo. — Small town patronage. LOVE THRILLS: Laura La Plante— This was about one reel too long. Should have taken one reel out of the first three reels. Laura is one of Universal’s best for us. Six reels. — Duley &