Exhibitors Herald (1927)

Page scan 000340 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
000340
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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56 EXHIBITORS HERALD October 8, 1927 Dyer, Community theatre, Rockville, Mo. — Small town patronage. Warner Brothers HILLS OF KENTUCKY: Rin Tin Tin— 75%. September 17. Rin Tin Tin a good bet here. Seven reels. — G. S. Young, Petrolia theatre, Petrolia, Tex. — General patronage. WHAT EVERY GIRL SHOULD KNOW: Patsy Ruth Miller — 50%. September 24. Pretty good picture. Patsy Ruth goes over pretty good here. Warner Brothers pictures sold too high for this place. Seven reels. — G. S. Young, Petrolia theatre, Petrolia, Tex. — General patronage. HIS MAJESTY BUNKER BEAN: Matt Moore — 47%. September 17. This is pretty good. Seven reels. — Mrs. Hulda J. Green, Gem theatre, Greenriver, Utah. — General patronage. MATINEE LADIES: May McAvoy— 40%. September 11. This is pretty good. Seven reels. — Mrs. Hulda J. Green, Gem theatre, Greenriver, Utah. — General patronage. RED HOT TIRES: Monte Blue — September 3. A very good picture, although Monte did not draw very well, as it was the first time he had been on the screen here. — Duley & Dyer, Community theatre, Rockville, Mo. — Small town patronage. THE NIGHT CRY: Rin Tin Tin — This was another one of Rin Tin Tin’s good ones, and of the few we have played this is the best. Full of excitement and keeps the kids excited. Seven reels. — Duley & Dyer, Community theatre, Rockville, Mo. — Small town patronage. State Rights THE LOST BATTALION: Gaston Glass— 85%. September 14. Drew good attendance and seemed to please. A drama of the World War, the plot of which is based on true fact6. The commander and some of the original members of the Lost Battalion appear in the picture. This picture should please wherever shown. Six reels. — C. O. Peterson, Royal theatre, Saxon, Wis. — Small town patronage. HIS RISE TO FAME: George Walsh— 70%. August 17. Pretty good picture of the squared ring. Plenty of action with a fair plot. Six reels. — C. O. Peterson, Royal theatre, Saxon, Wis. — Small town patronage. A BROADWAY DRIFTER: George Walsh— 65%. September 7. While this picture pleased a few it did not draw very well. The plot of this did not please because action pictures seem to draw better here. Six reels. — C. O. Peterson, Royal theatre, Saxon, Wis. — Small town patronage. THE PLASTIC AGE: Clara Bow— 60%. September 18-19. A dandy picture, you can't go wrong on this one. Seven reels. — J. C. Kennedy, Empress theatre, Akron, la. — General patronage. HOODOO RANCH: Fred Church— 50%. September 23. Average Western. Not good, not bad. Five reels. — G. S. Young, Petrolia theatre, Petrolia, Tex. — General patronage. ROSE OR THE BOWERY: Johnny Walker— 5%. August 24. If all shows would be made like this they would please more, only we need well known 6tars to play in pictures and business would pick up. Six reels. — Rudolf Duba, Royal theatre, Kimball, S. D. — General patronage. Serials RETURN OF THE RIDDLE RIDER: William Desmond — Started off pretty good. Two reels. — G. S. Young, Petrolia theatre, Petrolia, Tex. — General patronage. BLAKE OF SCOTLAND YARD: (Universal) Special cast — September 24. We have used two episodes, and while I would not pa6s judgment for the 12 episodes I was just a bit disappointed in this serial and while it holds your interest it seems like I have seen lots of serials as good or better. However, people here want mystery in their serials and it should satisfy those who follow it. It has not caused talk among the children that most serials do. Twelve episodes. — W. Mansfield, Idle Hour theatre, Tama, la. — General patronage. WHISPERING SMITH RIDES No. 2: (Universal) Wallace McDonald — Although only second chapter, it is classed as the best serial we have ever run. Two reels. — C. B. Hesterly, Palace theatre, Naples, Tex. — General patronage. Short Subjects EDUCATIONAL KISS PAPA: Average only. Two reels. — J. A. Engesather, M. W. A. Movies, Brocket, N. D. — General patronage. KISS ME, KATE : Babe London — A very good single reel comedy. One reel. — Andrew Rapp, Theatorium, Emlenton, Pa. — General patronage. RARE BITS: Special cast — Very interesting and a good addition to any program. % reel. — A. G. Witwer, Grand theatre. Rainier, Ore. — General patronage. FB O BLISTERS UNDER THE SKIN: Special cast — This one was as good as all of the rest, but different, so it really was better. Two reels. — Rudolf Duba, Royal theatre, Kimball, S. D. — General patronage. WEDDING DAZE: Three Fat Men — Pretty fair comedy. Ran this with “Born to Battle.” Two reels. — Andrew Rapp, Theatorium, Emlenton, Pa. — General patronage. THE HEAVY PARADE: Three Fat Men— We find the three heavies in the war this time and they sure have an exciting and comical time. Two reels. — C. O. Peterson, Royal theatre, Saxon, Wis. — Small town patronage. CAMPUS ROMEOS: Three Fat Men— The three fat men were great in this one. A fine comedy. Two reels. — C. B. Hesterly, Palace theatre, Naples, Tex. — General patronage. AMAZING MAZIE: Alberta Vaughn — Starting adventures of Mazie. This is good but missed George O’Hara. Two reels. — Mrs. Hulda J. Green, Gem theatre, Greenriver, Utah. — General patronage. EGGED ON : Charley Bowers — Good comedy with trick photography. Two reels. — Mrs. Hulda J. Green, Gem theatre, Greenriver, Utah. — General patronage. WEDDING DAZE: Three Fat Men — A “Ton of Fun” in another good one. Two reels. — C. O. Peterson, Royal theatre, Saxon, Wis. — Small town patronage. WHAT, NO SPINACH? Gale Henry — Splendid comedy. Lots of fun. Two reels. — C. O. Peterson, Royal theatre, Saxon, Wis. — Small town patronage. ADORABLE DORA: Lois Boyd — Very good comedy which got plenty of laughs. Two reels. — C. O. Peterson, Royal theatre, Saxon, Wis. — Small town patronage. ALICE IN ALPS: Cartoon — An extra good cartoon with its usual joymaking. One reel. — C. B. Hesterly, Palace theatre, Naples, Tex. — General patronage. A LINK MISSING: Fairly good Mutt and Jeff cartoon comedy. % reel. — A. G. Witwer, Grand theatre. Rainier, Ore. — General patronage. FOX SOCIETY ARCHITECT: Earle Fox— These Van Bibber comedies are most always entertaining. Two reels. — G. S. Young, Petrolia theatre, Petrolia, Tex. — General patronage. STEEPLE CHASE: A good average comedy. Two reels. — J. A. Engesather, M. W. A. Movies, Brocket, N. D. — General patronage. KING BOZO: Van Bibber — A good comedy. It went over big. Two reels. — J. A. Engesather, M. W. A. Movies, Brocket, N. D. — General patronage. HONEYMOON HOSPITAL: Imperial east— Good comedy and the jumps of the nephew were more than exciting to everybody. Two reels. — Rudolf Duba. Royal theatre, Kimball, S. D.— General patronage. KING OF THE KITCHEN: Imperial cast— Good comedy and Lige Conley did well. Two reels. — Rudolf Duba, Royal theatre, Kimball, S. D. — General patronage. OFFICER OF THE DAY: Special cast— Good comedy with a good plot. Two reels. — C. O. Peterson, Royal theatre, Saxon, Wis. — Small town patronage. MADAME DYNAMITE: Special cast— A real comedy with plenty of fun. Two reels. — C. B. Hesterly, Palace theatre, Naples, Tex. — General patronage. FOX NEWS No. 87: Fox News are getting better and better. One reel. — C. B. Hesterly, Palace theatre, Naples, Tex. — General patronage. UNIVERSAL PAINLESS PAIN : Wanda Wiley — Don’t care for Wanda Wiley's comedies for some reason, although this was pretty good. Two reels. — Mrs. Hulda J. Green, Gem theatre, Greenriver, Utah. — General patronage. WILD BILL: Charles Puffy— Very good comedy for one reel. One reel comedy two short. One reel. — G. S. Young, Petrolia theatre, Petrolia, Tex. — General patronage. WIDE OPEN FACES: Charles Puffy— This is the best comedy we had in a long time. It is where the women run the men out of town in barrels. Very good. One reel. — S. R. Cook, Althea theatre, Dunseith, N. D. — General patronage. ALIAS TARZAN : Neely Edwards — Not so good, but will pass for a filler. One reel — Rudolf Duba, Royal theatre, Kimball, S. D. — General patronage. HOT AIR: Charles Puffy — This is a very good one reeler from Puffy. The airship 6cenes sure will raise the hair on anyone’s head. One reel. — Rudolf Duba, Royal theatre, Kimball, S. D. — General patronage. SMOTHER O’ MINE: Charles Puffy— Fair short comedy. One reel. — A. G. Witwer, Grand theatre, Rainier, Ore. — General patronage. COWBOY CHAPERON: Ed Cobb— Good short Western featurette as usual. Two reels. — A. G. Witwer, Grand theatre. Rainier, Ore. — General patronage. DYNAMITED : Andy Gump — Pretty good. Two reels. — Mrs. Hulda J. Green, Gem theatre, Greenriver, Utah. — General patronage. TWO DOLLARS, PLEASE: Neely EdwardsGood comedy, but Neely didn’t do his best. One reel. — S. R. Cook, Althea theatre, Dunseith, N. D. — General patronage. BUSTER’S MIXUP: Arthur Trimble— It is a good Buster Brown comedy but not as good as some other ones. Two reels. — S. R. Cook, Althea theatre, Dunseith, N. D. — General patronage. INTERNATIONAL NEWS: International News is a much better news reel than Pathe News and we get it much newer. One reel. — S. R. Cook, Altheat theatre, Dunseith, N. D. — General patronage. OPERA HOUSE TO-NITE: Arthur LakeFair comedy, that’s all. One reel. — S. R. Cook, Althea theatre, Dunseith, N. D. — General patronage. A MAN’S SIZE PET: Special cast — This is a W. C. Tuttle Western comedy and a good one at that. It kept the crowd roaring. Two reels. — S. R. Cook, Althea theatre, Dunseith, N. D. — General patronage. AND GEORGE DID: Special cast — A real good comedy that brought the laughs. Two reels.— C. B. Hesterly, Palace theatre, Naples, Tex. — General patronage. BE MY WIFE: Special cast — Good comedy. Lots of action and some good laughs. Two reels. — A. G. Witwer, Grand theatre. Rainier, Ore.General patronage. SNOOKUMS’ FISHING: Snookums McKeen— Good kid comedy. Two reels. — A. G. Witwer, Grand theatre. Rainier, Ore. — General patronage. HOME TRAIL: Fred Gilman — Good straight Western featurette okay for filler with comedy feature. Two reels. — A. G. Witwer, Grand theatre, Rainier, Ore. — General patronage. MIDNIGHT BUM: Arthur Lake^A good short comedy. Much better than the average Bluebird that we have been getting. One reel. — A. G. Witwer, Grand theatre. Rainier, Ore. — General patronage. PATHE FUNNYMOONERS: Ralph Graves— Good. Two reels. — Mrs. Hulda J. Green, Gem theatre, Greenriver, Utah. — General patronage. HOT CAKES FOR TWO: Alice Day— Good. Two reels. — Mrs. Hulda J. Green, Gem theatre, Greenriver, Utah. — General patronage. ALL PATHE NEWS: We bought news not over 19 days old, but get them when they send them. Pathe no good here. Former report from me. — G. S. Young, Petrolia theatre, Petrolia, Tex. — General patronage. SHOULDER ARMS: Charlie Chaplin— 25%. September 12-13. Just as funny as it was back years ago when it first came out, but our patrons did not laugh, neither did I, except at myself. These old re-issues will not go, that’s all. The public knows them and they expect a sting when I offer one. I am off of re-issues — plenty new ones. Three reels. — A1 Stoddard, Rex theatre, Madisonville, Tex. — General patronage. RING UP THE CURTAIN: Harold Lloyd— As usual any Lloyd comedy pleases our patrons. One reel. — Caress Brothers, Palace theatre, Elnora, Ind. — Small town patronage. COLD TURKEY: Alice Day— Plenty of “laffs” in this one. Young and old enjoyed it. Two reels. — Caress Brothers, Palace theatre, Elnora, Ind. — Small town patronage.