Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
000347
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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Reaching the Public, an Editorial JOHN S. SPARGO JAMES BEECROFT Eastern Representatives RAY MURRAY DOUGLAS HODGES Editors A monthly supplement of Exhibitors Herald devoted to production. EDITORIAL AND ADVERTISING OFFICES EXHIBITORS HERALD CHICAGO 407 So. Dearborn St. Telephone Harrison 9248. Cable Address: Quigpubco. Jay M. Shreck, Managing Editor George Clifford, Business Manager Ernest A. Rovelstad, News Editor NEW YORK 565 Fifth Ave. Telephone Vanderbilt 3612-3613. James Beecroft, Manager John S. Spargo, New York News Editor LOS ANGELES 5617 Hollywood Blvd. Telephone Gladstone 3754. Ray Murray Douglas Hodges, Editors, The Studio LONDON The Bioscope (J. Cabourn, Editor) Faraday House, 8-10 Charing Cross Rd.. W. C. 2. There is no more important phase of motion pictures than the studio. Upon its problems, activities and personnel depends in a big measure the success ot other branches of the business. In The Studio, the Herald offers a medium devoted exclusively to this vital element of the motion picture. Its contents deal exhaustively on all studio matters. SUBSCRIPTION RATES United States and possessions — $3 per year. Canada — $4.50 per year. Other points of the world — $6 per year. Single copies, 25 cents. Advertising rate cards and Audit Bureau of Circulations statements furnished upon application. In This Issue — EASTERN capital is obtained for merger of Gotham and Columbia, according to Sam Sax, president of the former concern; Financial aid will permit the combine to buy theatres in territories now closed to them. BROWN, Ford and Korda have completed production on three costly films ; Three million dollars invested in trio of new attractions; Slump of last three months may result in studios working Christmas day. PLAYERS charge that producers demands for new faces are only a gesture; Point out that many of the most popular stars today are those who have been before the public during the last few years. FILM research brings new system of lighting; Manufacturers are already changing their equipment; Stereoscopic photography is a mechanical certainty according to the belief of cameramen. POPY for the Theatre house organ and for the local dailies; This Herald feature gives exhibitors concise and interesting paragraphs concerning current production activities at the studios in Hollywood. I N Conference, a humorous and pertinent dissertation on “behind the scenes” happenings at the studios; This Bob Early feature is published each month in The Studio Smiling Through, Rufus McCosh's humorous sketch. TJELENE COSTELLO weds John Y. Reagan, son of army officer — Rambling Round in Hollywood, a series of peppy paragraphs by J. M. Loughborough Six FBO companies go on lo cation in one week. Lj" OX finishes half of its feature pictures for the season of 192 7-28 Mae Mur ray to make personal appearances at the Metropolitan theatre in Los Angeles Small Studios on Coast are signing big stars. OCHERTZINGER joins Paramount Fa*0 nious Lasky to direct big production starring George Bancroft The Director, A1 Green, first of a series of sketches of studio personalities — Writers demand prestige. '“UHE Studio Preview, containing the first reports on new pictures just fresh from the cutting rooms; Herald staff on Coast presents low-down on the new attractions; Fred Thomson’s “Jesse James" looks like a good bet. “Reaching the Public” A Quigley Editorial