Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
000355
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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October 8, 1927 EXHIBITORS HERALD 11 Latest Direct Production Y|\ THE HERALD ’Sj7j7 to News \icPtorial (~~c§e<flion Exhibitors TT7 ILL ROGERS , star of First National’s “The Texas ' ' Steer,” says “the boys that’s making literature are the boys writing these reports in 'What the Picture Did for Me’.’’ Will’s back from Washington. ARLES FRANCIS REISNER, director, completes Buster '-r Keaton’s latest vehicle, “Steamboat Bill.” It is a United Artists film and is one of the most pretentious productions he has ever directed. Assisting his renowned father is Dinky Dean Reisner. rHE Wilson-Ince team completes “Coney Island” for F B 0. Lois is the star of Ralph luce’s latest New York drama. Before the snow flies she zvill (we predict) be under contract to William Le Baron for an extended period as an FBO starring player. rHE distinctive photography and direction of mob scenes in “Moon of Israel,” which FBO is releasing, may be traced to the artistic hand of its director Michael Curtiz. Above appears a mob standing before the massive gate of the City of Babylon. (The picture is of foreign make.)