Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
000356
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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12 STUDIO SECTION OF October 8, 1927 WHEN this issue goes to press Jack Ford will be completing work on ‘‘Grandma Bernle Learns Her Letters” for Fox Films. Above is the delicatessen set which is involved somewhat in the story. At right is James Hall. Ford has set great hope on the zvork of Margaret Mann, who bears the bulk of the stage business and, is said to have achieved a triumph. This big release of Fox Film Corporation has a GermanAmerican background. The picture undoubtedly zvill be Ford’s greatest. A L MARTIN , being interviewed in his bungalow atop the Hol lywood Plaza hotel (see above), says writers must have idiosyncracies. He is a titler for Stern Brothers, Universal films. LEXANDER KORDA, director, zvill complete cutting next week on “The Private Life of Helen of Troy,” $750,000 picture made by First National. Howard Green, “Hollyzvood’s busiest gagman,” is at right. He lately busied himself zvith the gags for Korda’s film. (Tillie, script girl, center.) VIRGINIA VALLI zzdll be seen again in the big Fox feature film “Ladies Must Dress,” which Victor Heerman has just completed. Miss Valli is leazring for Nezv York, where she will retnain until November, when she zvill return to the Fox lot. Featured zvith Miss Valli in this attraction is Lazvrence Gray. r* HARLEY CLARKE, diligen earnest and up and comin cameraman on Jack Ford’s late: Fox film, “Grandma Bernle Learn Her Letters.” JIMMIE DUGAN is promoted to the director’s chair by FBO. His first subject is, “When the Law Rides,” which stars the one and only Tom Tyler. Jimmie’s record began when he szvept stages on one of the Hollyzvood lots. Left to right: Bill Cody, Nick Musuraca, cameraman, Tyler, Dugan and Mrs. Robert De Lacy, zvife of the FBO director and Dugan’s staff assistant.