Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
000357
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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October 8, 1927 EXHIBITORS HERALD 13 rHOSE who harp that “making comedies is serious business ” haven’t consulted Big Boy. Charles Lamont permits the child to appear before the camera as if he were playing a game ; he forbids him to “act.” Right, Alice Sabiston, mother of Big Boy. Lamont’ s latest Educational release is "Shamrock Alley.” JACK MULHALL is among the literatti of Hollywood’s film players and chooses his dailies and trade journals carefully. His latest work is “Man Crazy” and his next will be “Ladies Night — in a Turkish Bath.” Both are First National pictures for an early release. “Sailor Izzy Murphy,” which is a sequel to "Private Izzy Murphy.” George Jessel appeared in the star role of both pieces. Fort is a popular short story writer. A FTER the battle had ended and the smoke had cleared azvay Al Rogell found all members of his company present — and singing. Al writes he merely upheld the traditions of First National in his Utah controversy. Rogell is between Molly O’Day and Ena Gregory. He is now making "Shepherd of the Hills.”