Exhibitors Herald (1927)

Page scan 000358 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
000358
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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14 STUDIO SECTION OF October 8, 1927 eUCK JONES is making “The Branded Sombrero” for Fox Film Corporation at Westwood. And we may as well tell you the story has something to do with a hat. rH E director! The thinker! The w.k. Eddie Cline! First National has commissioned him to create a comedy on film that is all about “Ladies Night (in a Turkish Bath).” TASON ROB ARDS was fortunate *J enough to cop “the Merton part” of “Polly of the Movies” that First Division made. Rushes indicate that the production is worth watching. JULES WHITE studies the mechanism of the speed device introduced on the Educational lot. Dwight Warren, chief cinematographer of Educational at right. The attachment regulates the aperture of the lens to suit light changes. R 1 LIUR STONE braved perils of the air on the varnished surfaces of an airplane in “Hard Boiled Haggerty,” First National picture. It was impossible to use a double on the stunt. He is now working in “The Valiev of the Giants."