Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
000392
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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(8> QutLETIN BOARD^l) NEW YORK, N. Y. The beautiful Embassy Theatre is enjoying better business with “THE GARDEN OF ALLAH” than ever before in its history. Records established with “The Merry Widow” and “Tell It to The Marines” are now surpassed. The Embassy plays twice daily at $2 admission. PHOENIX, ARIZ.— Newspapermen and photographers are still congregated here covering MetroGoldwyn-Mayer’s Flying Lion stunt. Thousands of words have been telegraphed from this city to all points concerning the novel airplane and its Lion passenger whose rescue from the desert is now accomplished. Leo will continue his triumphs on tour. ALBANY, N. Y. Local M-G-M office reports “The Big Parade” has broken all records at Rialto Theatre, Monticello; Weller Theatre, Alexandria Bay; and Gayety Theatre, Inlet, N. Y. Every day brings additional reports. DETROIT, MICH.— New theatres opening in Michigan favor M-G-M pictures. The last four houses to open are Temple, Saginaw; State, Kalamazoo; Ramona, Detroit; Wayne Theatre, Wayne. The first two are Butterfield Theatres, the latter are Koppin houses. M-G-M leads in this state. ASBURY, PARK, N. J. An unusual situation arose here when local theatre after running “Ben-Hur” has now contracted to bring it back soon for a full week, the return beating the first engagement. Metro-Goldwyn-Mayer is commanding public interest here. I rcmcm ber when o th c y comp an i e s wore Foremos i n t h c news Mow i b s Mcbro-Gol J w\ Mayer Vo u bet/ Anc( those M G-M fellowsare w i se. They're not res to ng~ on thei r ^ Morels like former eaclers. They Vo Go i n 9 r i ah t ahead Mtna do i ngbetter^ n ad I the time ~