Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
000465
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

That droll laugh-maker, Edward Everett Horton, lias caught on big all over the country. No one like him on the screen. He supplies a type of swift, smooth, classy comedy that today’s smart public loves. Here are some typical comments: " The Paramounl-Horton comedy, 'No Publicity’, has just completed a three weeks’ run at the Aldine Theatre, Phila delphia, which theatre, hy the way, has not run a two-reel comedy in two seasons. Quality, excellent”. Stanley Co. of America. D"’No Publicity’ is line — different from the usual run of comedies”. Rialto Theatre, Atlanta, Ga. And not only "No Publicity” — hut "Behind the Counter”, "Find the King”, "Horse Shy”, "Dad's Choice”, and "Scrambled Weddings”. Produced by Hollywood Productions. Krazy Kat cartoons, from the world-famous syndicated newspaper feature, always a high class screen short reeler. J ’’Exceptionally funny this year,” reports Stanley Co. of America. 26 Iv. K.’s on Paramount’s 100% Program. Produced hy Charles B. Mintz. Q Cartoon antics of Ko-Ko the Clown, Max and the other wellknown Inkwell Imps are greeted with roars of delight wherever screened. " Paramount’s Inkwells are superior to anything this cartoon producer ever turned out before,” says Stanley Co.’s enthusiastic report on Paramount’s whole short features line-up. Produced hy Alfred Weiss. fj "It marks a new era in short features”, said hard-boiled Variety in reviewing Paramount’s striking and beautiful novelty, "The Elegy”. "Congratulations on your novelty, 'A Short Tail.’ Pan it over the Stanley Circuit and audiences applauded it — very unusual for short feature”, reports Frank Buhler, managing director. Different, dramatic gems — Paramount novelties have already made a name for themselves and filled a gap. Besides the two above, watch for "Fantasy”, "Toddles”, "Frenzy”, "Adoration”. Produced hy Charles B. Mintz. A mark of distinction for the theatre that shows them.