Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
000471
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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October 22, 1927 EXHIBITORS HERALD D It makes them laugh , these Veteran Showmen men who have built theatre after theatre with the Profits accrued from playing FOX PICTURES it makes them laugh to hear these Latter-Day Wonders discover the first principles of showmanship! Long ago these Veteran Showmen of Fox Pictures solved the problem. Fox Features, Fox News and Fox Comedies on the same program turned the trick — rolled up the hox-office totals, secured and held steady patronage. They know that FOX PICTURES BUILD FORTUNES For an Ideal Bill Here’s Wealth to choose from “EAST SIDE, WEST SIDE” George O’Brien Virginia V alii “7th HEAVEN” . . Janet Gaynor Charles Farrell “THE GAY RETREAT” Sammy Cohen Ted McNamara “HIGH SCHOOL HERO” Sally Phipps Charles Paddock “PAJAMAS” Olive Borden Lawrence Gray Jerry Miley TOM MIX Westerns JOHN GILBERT Reissues “WHAT PRICE GLORY” Victor McLaglen Edmund Lowe Dolores Del Rio “LOVES OF CARMEN” Dolores Del Rio Victor McLaglen “PUBLICITY MADNESS” Lois Moran Edmund Lowe “VERY CONFIDENTIAL” Madge Bellamy Patrick Michael Cunning Mary Duncan “LADIES MUST DRESS” Virginia Valli Lawrence Gray Earle Foxe BUCK JONES Westerns (Plenty more to come )