Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
000697
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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October 29, 1927 EXHIBITORS HERALD 17 ZARING’S BEAUTIFUL EGYPTIAN THEATRE, INDIANAPOLIS, IND. FEATURES THE AMERICA S FINEST ORGAN Mr . A. C. Zaring, the well-known western exhibitor, has added to the eye-appeal in his theatre — the maximum ear appeal with the Marr and Colton organ — truly a great combination for box office value. CCL arr an, cl Cl ollon (Ac ompanv GENERAL OFFICES AND FACTORIES WARSAW, N. Y. Maximum Public Appeal The maximum public appeal from the standpoint of box office value is the combination of eye-appeal and ear-appeal. Beautiful appointments lend attraction to the eye — euphonious organ music lends appeal to theear . We shall be pleased to send you details about Marr and Colton organs. Sign and return coupon for catalogs and estimate. The Marr and Colton Company Warsaw, N. Y. We are interested in a Marr and Colton organ. Will you please send us further particulars and catalogs. We understand this does not obligate us in any way. Name Address