Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
000703
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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October 29, 1927 EXHIBITORS HERALD 23 i) £?? Vom 5Big Problems solved by this Your one moderate investment in this machine works for you the year around. To change it from heating to cooling takes only a moment, and it ventilates automatically all the time. One, Contract Unif The Supreme TEMPERATOR Here in this one machine — with but one investment instead of three — is the answer to all your heating, cooling and ventilating problems ! Regardless of outside weather conditions— torrid heat or bitter winter cold — it gives you ideal comfortable theatre temperature inside. Its initial cost is low; its maintenance less than you have ever known. The comfortable interior temperature it so easily maintains, continually saves you money and brings in more business. An inexhaustible source of fresh, delightful coolness or of pleasant warmth, it provides conditions which your patrons appreciate, and will go out of their way to find. — Nothing in it to freeze up; heats a building quickly ; occupies no aisle or auditorium space ; works everyday the year around. Get the facts about it. Just send in the coupon. i * i J SUPREME HEATER & VENTILATING CORP., J St. Louis, Mo. i J We would like to learn more about the “Supreme i Temperator.” Please send us your foider ET by return ! mail. Our theatre seats persons. i i Theatre i Manager l I City State ..