Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
000707
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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27 October 29, 1927 EXHIBITORS HERALD Superiorities of C-H Dimmers Solid soapstone bases have high heat dispersion and insulating qualities— great continuous load capacity— and they won’t burn out. Contacts on both sides of plates allow twice as many circuits in the same space. Elates can be taken out by removing one screw. Elates of any capacity can be substituted allowing easy adaptation to all theaters or any remodeling plan . Low ratio rack and pinion drive eliminates play and backlash. 110 distinct steps with no overlapping of contacts assure flickerless dimming from full brilliancy to black out. Brushes of Cophite — a non-oxidizing, self lubricating material. “Just average” no longer pulls The De Witt Theater , Bayonne, N.J., is one of the medium sized houses which maintain their reputation for good entertainment ‘with the help of C-H fe Simplicity” Lighting Dimmers. NOW-A-DAYS the public demands something better — more beautiful, more distinctive, bigger. Producers respond with super-productions— using thousands of characters, costly "props”, color photography — beauty and distinction at any price. But no producer can guarantee your profits from a "super”. Too much depends upon your methods of showing — upon the atmosphere created by you to supplement the picture. C-H Lighting Dimmers create this atmosphere which the producer can’t supply — lighting effects which fit the spirit of the picture — which make any film better, more profitable. "Simplicity” Dimmers are so easy to install and operate, so economical in operation that they are the next logical improvement for your theater — regardless of the size, age or decorative scheme. Talk it over with your architect or electrical contractor and •write for the booklet " Illumination Control for the Modern Theater ”, •which lists over 800 leading theaters using C-H Dimmers to help boost box office receipts. The CUTLER-HAMMER Mfg* Co* Pioneer Manufacturers of Electric Control Apparatus 1237 St. Paul Avenue MILWAUKEE, WISCONSIN CUTLER ji§ HAMMER cp3rfect Illumination Control jor the 'Modern cTheater