Exhibitors Herald (1927)

30 LETTER THEATRES SECTION OF October 29, 1927 The BRENKERT “F-6” Projectionists Appreciate These Advantages The man in the projection room is the first to appreciate the many advantages of the Brenkert arc burner illustrated above. It has a full 16" trim of carbon, which enables the projectionist to set the carbons once, with no retrim necessary, for carbons are fed by a reliable, automatic arc control of proven design. The carbon holders have a i" bearing surface, insuring perfect alignment over their full travel. There is an automatic tension grip on the positive carbon, that permits instant carbon replacements. A positive locking pin type clutch on the arc control instead of the less dependable friction clutch. A focusing indicator insures accurate positioning of the crater. The large diameter mirror of exceptional optical qualities is especially constructed for the Brenkert “F-6" Dissolving Slide Projector. All parts are substantial and scientifically engineered. Write for complete information and prices NOW Distributed in the United States by the NATIONAL THEATRE SUPPLY COMPANY; in Canada by Theatre Supply Dealers BRENKERT LIGHT PROJECTION CO. St. Aubin at West Grand Blvd. DETROIT PROJECTORS 6EFFECTIVE LIGHTING ~ DEVICES »E POSITIVE CONTROL OVER YOUR STAGE ■■"iji CURTAINS WITH THE INDEX FINGER JUST THINK OF IT! You can control any curtain by merely pressing one button. You can operate any curtain on an AllSteel Track NOISELESSLY! V alien Does It VALLEN ELECTRICAL COMPANY Have you received your 1927 "Quiet Book”? It’s DifferentI 225 Bluff St., Akron, Ohio, U. S. A. Sentry Safety Device (.Continued from page 24) tion. Both have been recently enlarged and we will not stop at two. “Our installations started in our home neighborhood of Philadelphia; to date the great majority of our installations have been in that district. The Stanley Company of America was our first big customer; today every one of their theatres is equipped with Sentry Safety Control and we have a standing order to equip each theatre they build or buy. The Comerford Circuit in Pennsylvania, the Wilmer & Vincent theatres and many other circuits quickly followed suit. At first, as I have said, most of our business was done in the Pennsylvania region; the last few weeks, however, have brought contracts for installations from such widely separated points as California, Chicago, Atlanta, Portland. “It is only recently that we perfected distribution arrangements to give national service; we concluded an agreement with the National Theatre Supply Company to act as our agents. It may interest theatre owners in general that this concern showed their confidence to an extent of placing an initial order for 10,000 units of Sentry Safety Control. “It is a good deal less than a year that the Sentry Safety Control has been actually available to any theatre owner. It is less than a month that it has been available outside of the limited district served by our Philadelphia office. “The Sentry Safety Control is not for sale. We ask no theatre owner to make any capital investment in taking advantage of its protection, nor will we accept any. Its uses are available only on a leasing basis on the flat rate of $2.50 per week per machine. This means if a theatre has two projection machines, the weekly charge is $5; for each additional projector, add $2.50. “We have met some objection to the rental plan; we have been told by some exhibitors that they would pay almost any price in reason in an outright sale, but they would not listen to any rental plan. We are adamant on the rental plan for the reason that it insures our right to regularly inspect and service the device. We stake our reputation on the fact that it is automatic and unfailing and we must reserve the right to keep in touch with it. “The merit of the Sentry Safety Control is best indicated by the action of the insurance people toward it. The device is so positive in its action that the insurance companies have agreed to policies covering ignition of film, protecting booth equipment against fire. “I am myself an exhibitor. I opened Dazzleland in Philadelphia in 1904 and have been an exhibitor ever since. I believe I have been as much a part of this business in the division of threatre ownership and management as any individual in the business today; I understand the exhibitor’s problem; I know his enthusiasms and prejudices. I understand thoroughly the occasional objection to leasing the Sentry Safety Control, but I am, nevertheless convinced that it is the soundest and safest way of distributing and operating this invention at its greatest efficiency. I cannot meet every exhibitor who eventually will employ it, but I do know that everyone I have met and who has objected to the leasing plan has been convinced by me that it was the best wray. And, I ask you to remember, I am an exhibitor, not a salesman.”