Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
000712
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

THE DISSOLVING STEREOPTICON ATTACHMENT IT is now over SIX MONTHS since the manufacturers of Peerless Reflector Arc Lamps introduced for the first time a reflector arc lamp dissolving stereopticon. During that period over seven hundred (700) theatres have availed themselves of the advantages they made possible and the savings they afford over the cost of a separate stereopticon equipment. In the Peerless Dissolving Stereopticon Attachment you have an automatically fed arc lamp and an instantaneous change from a motion picture projection to a Dissolver with out extra wiring or generator equipment. Dissolving stereopticon views and pleasing lighting effects are now possible without the installation of separate equipment. The PEERLESS Dissolving Stereopticon Attachment opens a wide field of projection possibilities for the theatre now using PEERLESS Reflector Arc Lamps as well as those contemplating the purchase of new equipment. Remember please there are more PEERLESS Reflector Arc Lamps in use than the com bined total of all other makes put together. That to avail yourself of the great advantages reflector arc lamps afford, PEERLESS must be your choice, and after you have thought the matter over and have made direct comparisons we then ask WHY HAVE LESS? Have you written for our new catalogue ? Distributed by the National Theatre Supply Co.