Exhibitors Herald (1927)

Record Details:

Title:
Exhibitors Herald
Date:
1927
Volume:
Exhibitors Herald (Sep-Dec 1927)
Leaf #:
000713
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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Exhibitors are impressed by them That it is built in the world’s largest and most complete plant devoted exclusively to pipe organs That it is favorably known by millions and millions of theatregoers; that its reputation is nation-wide. That it is built by a company which has been engaged in pipe organ building for 287 years. i That it is adopted by many of the outstanding organists in the world and praised by most of them. That it is absolutely guaranteed as to perfection of mechanical action, developed along the latest scientific principles. That it is unparalleled for its scope of sound. Thousands of screen actions may be interpreted by the organist at a Kilgen Wonder Organ. That it is distributed by the NationalTheatre Supply Company, assuring intelligent factory service from every branch office of that institution That it is now enjoying its most successful year since its inception almost three centuries ago; and this success has been built on its performance. GEO. KILGEN & SON, Inc., 4016 N. Union Blvd., ST.EOl IS.l .S. A.