Exhibitors Herald (1927)

34 BETTER THEATRES SECTION OF October 29, 1927 PAINE EXPANSION SHELLS For Anchoring Opera Chairs to Concrete Floors Will not come loose when properly set m ill SiW; Mm dLN-aL.-. 1 Fiplr 1 | m:v4y mm Type No. 1 Furnished with bolts and washers ready to install. J/4" size shell most generally used for repair work as well as original installations. The most satisfactory way to permanently anchor a chair to concrete. Send for samples and prices THE PAINE COMPANY 2951 Carroll Ave. Chicago, 111. 79 Barclay St. New York, N. Y. Type No. 2 Service they can SCC Much of the service you render your patrons passes almost unnoticed, but the service the Brandt Automatic Cashier gives them at the box office is doubly impressive because they can see it. S' Pres£ ONE KEY theatreViodel ^ tt Pays Right Change * ^ ' '' w INSTANTLY J (O With the Subtracting Keyboard Brandt ^ Automatic delivers correct change in less than a second direct to . Cashier Co. . kt • • , A Dept. A the patron. No impatient waiting, no annoying mis <y* * Watertown, takes. Ticket seller presses-only-one-key, corre S Wis. sponding to the price of the ticket. Automati Please place cally the Brandt's subtracting keyboard wi4 us on thirty makes the right change. Mental calcula ^ayl, ^ trial ? . .. . , . + your Brandt Automatic tions are entirely eliminated mistakes Cashier. It is, of course, are mechanically impossible. No understood that we can return wonder the Brandt has nearly A a\>ve accept the trial without 40 000 users CoS' obligation or expense. ^ Please check whether used on the A # □ RIGHT or □ LEFT side of the Sold Direct A?'' B“ °“" not through dealers Individual j* City State JVc'm Universal J fie at re BrooKlyn , N. Y. Uses Z BRANDTS The Theatre — a Community Asset ( Continued, from page 10) fact that these theatres only run in the evening and that the only time the stores in a city of this size are open is on Saturday evenings. However, I believe that any town without at least one or two motion picture shows, is strenuously handicapped. We have two motion picture theatres in Stillwater, both owned and operated by the same concern and from all appearances they are doing very well and making money. Pittsfield, Mass. By S. CHESTER LYON Secretary, Chamber of Commerce It is hardly to be questioned that certain types of retail stores are benefited by the proximity of a moving picture theatre. It is not easy to demonstrate this in Pittsfield as most of the theatres are in the retail business district where there is a constant volume of trade. Drug stores, cigar stores and the like, have a considerable after-the-show business, and there may be an acceleration of trade in other lines, although this can hardly be defined. I am convinced that the motion picture theatre attracts people to the city. They come from neighboring cities and towns in considerable numbers and I think that this is probably where our merchants benefit, as these visitors combine business with pleasure and shop while here. Our theatres operate six days in the week, two or more performances daily and at least one is given special license to operate on Sunday. St. Joseph, Mich. By RAY W. DAVIS Secretary, Chamber of Commerce We have one theatre in this city, managed by the Butterfield organization, which has a’ capacity of about 800, gives moving picture shows every night and matinee once or twice a week. The operation of this theatre at night naturally increases the business of nearby merchants who are in the habit of keeping their stores open evenings. We also believe that other stores receive considerable amount of good advertising from show windows. There is no question but that good theatres are a beneficial influence for local business conditions. Kirksville, Mo. By E. L. BARNES Secretary, Chamber of Commerce In cities of our size I do not feel that we get a large amount of business through this drawing power. An up-to-date theatre, in my opinion, is a good asset to any town and indirectly the town profits very much. Kirksville is a city of 11,000 people and located a large distance from a good theatre town, therefore, we do get a large number of patrons from the smaller towns at the evening shows. Muscatine, la. By C. E. FOX Secretary, Association of Commerce Replying to your inquiry in regard to the service Muscatine is receiving from motion picture houses, be advised that Muscatine is well taken care of in this line, having four motion picture houses, two of them situated in buildings specially built for their purpose and all operating seven days a week. There is no doubt whatsoever in my mind about the trade a moving picture house brings to a city.