Exhibitors Herald (1927)

36 BETTER THEATRES SECTION OF October 29, 1927 H E R T N E R ANNOUNCES THE NEW TYPE C. P. TRANSVERTER now being manufactured in addition to the regular type M.A. (Multiple Arc) and Type D (Series Arc) Transverters. The distinct feature of the new type C. P. Transverter is the voltage regulation of the generator. Within 3% of the rated voltage is delivered under all conditions of temperatures and loads. The operator is therefore free from the necessity of manipulating the field regulator. Type C. P. Transverter is built so that it is particularly well ventilated. In materials, construction methods, accuracy of production and rigid inspection its stands supreme a true masterpiece of Hertner Engineering Construction. Distributed in U. S. A. by The National Theatre Supply Company. Ufi. HERTNER Write us for details and you will appreciate how thoroughly it will meet your projection needs. | 1900 W. 114th St. ELECTRIC COMPANY CLEVELAND, OHIO USA| “Kaus-a-Lite” Seats Patrons Quietly! The well lighted theatre aisle is essential to the safety of patrons. “Kaus-a-Lite” seats patrons quietly — efficiently — without annoyance to those already seated. Write today for particulars. KAUSAL1TE MANUFACTURING CO. 8129 Rhodes Ave. Chicago , Kaus-a-Lite Adaptable to any kind of lfcealre“ Tu 'Z‘rdirec“r under arm " Light Without a Glare! INCREASE Your revenue with a STAR Pop Corn Machine We can fill your requirements perfectly at the right price ! Write for free catalogs STAR MFC. CO. Inc. 4477 Finney Avenue, St. Louis, Missouri The Leading Architects now specify BEST port hole SHUTTERS. Mfg. by Best Devices Co. 200 Film Bldg. Cleve., O. October 6 while the interior of the building was undergoing extensive alterations. During this period I learned from numerous merchants in the locality near this theatre that their business had decreased greatly while the playhouse was closed, and all were looking forward eagerly to the time when it would again be in operation so their business would be revived. Since this theatre has opened up again, the general business of these merchants has improved very much. There is another theatre under construction at the present time, and the feeling locally seems to be that when it opens up a greater number of people will come down to the center, which of course will react decidedly to the benefit of the storekeepers. There is no doubt in my mind as to the value of a motion picture theatre attracting the people to the neighborhood. At the present time, the majority of the American public seem to enjoy attending pictures rather than plays, and of course the picture prices conforming more closely to the limit of the average person’s finances make the latter a much sought relaxation. The theatres in this city operate six days a week. Trusting that this short outline may be of some assistance to you in compiling statistics with reference to this industry. Dover, Del. By G. LESLIE GORDON Secretary, Chamber of Commerce My ideas in reference to the motion picture theatre in promoting the business development of our city are : It undoubtedly attracts some good customers to our stores. This is reflected in the increased business among the merchants. We have two theatres. The Opera House operates every day in the week but Sunday. The Temple theatre on Friday and Saturday nights only. Valdosta, Ga. By J. M. ASHLEY Secretary, Chamber of Commerce It is the opinion of the writer that the moving picture theatres in Valdosta are the means of attracting many people from neighboring communities to this city, and, in this way, are quite an influence in promoting business. In a town the size of Valdosta the advantages of having a business in the neighborhood of a theatre is not appreciable. The three theatres here operate six days in the week. Moorhead, Mo. By D. A. CALDWELL Secretary, Chamber of Commerce On Monday the contract will be let for a new $75,000 theatre to be located across the street from this office in the city hall. At present we are being served by one small house. As Sunday shows are legal here, and not across the river in North Dakota, we expect the 35,000 people in our urban area to patronize the new house. The building this summer of 20 miles of 18 foot concrete pavement in this country east of here on U. S. No. 10 should make it easy for large numbers of rural people to attend the shows. This is the Clay county seat, with no other town over 1500 and a county population of over 22,000. We have an estimated population of 7,500 and are growing rapidly having added 88 new families in the past 90 days. Two local colleges have 1,000 students. Across the river is the North Dakota Agricultural College and