Exhibitors Herald (1927)

October 29, 1927 EXHIBITORS HERALD 37 Experiment Station with an equal number of students. I am enclosing a picture of the site of the new building and one of the achitect’s drawings. J. E. Nason, St. Paul, is the architect and McCarthy Brothers, the builders. Our organization sold $40,000 of 5-15 year bonds locally. The seating capacity will be 800. If you desire additional information we will be glad to hear from you. Fort Myers, Fla. By A. A. COULT Secretary, Chamber of Commerce The moving picture theatres in Fort Myers operate afternoon and evening during week days and on Sunday afternoons. One of our theatres closed for several weeks during the summer to make some alterations and improvements and the merchants in that immediate vicinity commented upon the decrease in business while the show was closed, as it is located at back end of a block long arcade and very few people passed the show windows in the arcade while the house was closed. Peru, Ind. By F. B. LAMSON Secretary, Chamber of Commerce I am of the opinion that a city that has not got an outstanding motion picture theatre is greatly handicapped in securing a proper portion of trade from the rural territory where these attractions exist in competing cities. I do not think of the motion picture theatre as an asset except on Saturday afternoons and evenings which is the usual trade day for our rural population. / do regard the motion picture theatre as one of the recreational facilities which every city should have to add to the contenment of labor. Our Theatres are open for matinee and evening performances each day of the week, including Sundays. I am of the opinion that if motion picture theatres in the smaller cities of the country would dispense with their Sunday evening programs but not their Sunday matinee programs that they would meet with a lesser degree of opposition from the church people of the city. Libertyville, 111. By W. E. HARDIN Secretary, Chamber of Commerce In answer to your inquiry of recent date, will advise that as far as this locality is concerned, my experience is very limited. It has, however, come to my attention that people are attracted to a city by its shows. Amusements are demanded and the city that has the show draws the crowd. This naturally reflects itself on the local business, as many patrons from a distance will buy merchandise of different character, while they are in the ctiy. It may be a dinner or shoes, clothing, cigars, etc., but at the end of a year, if it were possible to completely check sales it will be found that the show is responsible for thousands of dollars worth of extra business. Our local theatre operates seven days a week. Wauchula, Fla. By LUELLA B. GOTT Secretary, Chamber of Commerce We have had a good moving picture theatre in Wauchula for the past several years, and I will venture to say that it is a good drawing card. Our theatre (there is only one, and I think that is all there is room and business for yet) shows excellent pictures. For instance, we saw “The Big OUTSTANDING CHARACTERISTICS NUMBER TWO OF A SERIES “SAFETY” FOR PERFECT CURTAIN MOVEMENTS A. D. C. Automatic Curtain Control and Roll E-Z Tracks The Automatic machine is fully protected by an asbestos lined steel case. The track is completely enclosed except for the operating slot at bottom and is of ample strength for any size or weight of curtain. FOR BEST SCREEN RESULTS b TAB I L ABC Motor Generator All openings on the machine are fully protected with removable shields. The panel box is constructed of heavy gauge steel without any current-carrying parts exposed on the outside. AUTOMATIC DEVICES CO. 737 HAMILTON ST. ALLENTOWN, PA. MAIL YOUR TRIAL ORDER TODAY lNinf Rainproof Palrrtedon Heavy Poster Paper-Size 32 or36'xl0fl in 5 contrasting colors and beautifully Air-Brushed Expert workmanship & service guaranty J ^^WEEKLY PROGRAM SIGNSS CARDS foripirlobty and^^ 'Sr/'Display Boards Size2'x5'-6‘-3'x5'up Il7-?ea or write for detalis^^L-A) v OTHER PRICES p«6* PAPER BANNERS 3Zor36'/o$r 10 Wft MUSLIN (.cioth) per foot ILLUSTRATED MUSLIN BANNERS very flafy per nuuunjfoo{2Ey^\ ’ PRICES DO NOT INCLUDE POSTAGE . v^b " THEATRICAL, Qy^pleiS Send for QivEstPp^S Catalogue J.R£LANCY,id| 5YRACUSeN.Y