Exhibitors Herald (1927)

42 BETTER THEATRES SECTION OF October 29, 1927 DO NOT EXPERIMENT REYNOLDS EQUIPMENT IS TRIED, TESTED and PERFECTED •y . 1 I f SHERIDAN ROAD AT NO MANS LAND 1 eatro CI61 L.agO BETWEEN WILMETTE AND KENILWORTH, ills. Heating and Ventilating Equipment designed and installed by “Reynolds” master craftsmen b.f. REYNOLDS &co. Est. 1881 118 West Ohio St. Chicago, Illinois Use Movie Scrap Books in your Theatres . . . and increase your Business SEND FOR SAMPLE NOW BISHOP PUBLISHING COMPANY (Not Inc.) 833 Dobson St. Evanston, 111. BISHOP PUBLISHING CO. (Not Inc.) 833 Dobson Street, Evanston, 111. Gentlemen : Send a sample of “MY MOVIE SCRAP BOOK,” Gravure Sheets, Exploitation Plans and Quantity Prices Name of Company Office Address City State Number of Theatres Controlled Signed Title....'. The New Penn Theatre ( Continued from page 39) out the most spectacular colored lighting effects and creates an atmosphere of vastness which is enhanced hy the unusual side wall treatment. The proscenium arch is cove lighted as the remainder of the auditorium is, giving a superlatively beautiful effect. Special attention has been paid to the design and construction of the ventilation and air conditioning refrigeration system. In general the air is brought through openings in one part of the house and drawn off through openings in another part by blowers and fans. In certain parts of the building, such as corridor and passageways, the air is introduced through grills in the side walls. By a complete system of ducts, fresh air is delivered to all parts of the auditorium and to each room and space. All the air is brought into the house through a washer. The Carrier system is used. The stage is equipped with every modern appliance. The rigging is of the full counterweight and track system. The fire curtain is of the rigid type, having a steel frame covered on both sides with asbestos board and motor driven. The stage lighting effects are of the most modern type. The switchboard on the stage is of the remote control, full master type, every light on the stage and in the auditorium controlled by this board with dimmers on each circuit. There is a private elevator to the dressing rooms, which have showers on each floor. The organ chambers are located on either side of the proscenium arch, and the grills are of an especially beautiful motif, handsomely draped and forming a beautiful illuminated feature of the stage. The organ is of the orchestral unit type, a Robert Morton, with console that can be raised, turned, and lowered into the pit. The furnishings of the theatre are in keeping with the different periods expressed in the various rooms, and the highest type of imported materials have been procured. Art objects of great value and interest are placed at vantage points and handwoven rugs adorn the public rooms. The drapes are red and gold, done in an imported damask, and hung in archways, and at the organ screens. A magnificent velvet and silk valance, heavily embroidered in gold, is hung from the proscenium arch, with harmonious curtains, trimmed with an ornate galloon, with silken fringe. The wall coverings are of silk damask, which is a reproduction of an old piece of fabric from a famous museum in Italy. The following concerns helped build or equip the theatre : Organ, Robert Morton. Cooling system, Carrier. C. W. & Geo. Rapp, architects. Stage equipment, elevating pits and organ console, Peter Clark. Cement covers and windbreakers, A. Mamaux & Son, Pittsburgh. Ushers uniforms, Russell Uniform Company, 1600 Broadway, New York. Electrical installations, Hess & Barton, Pittsburgh. Plaster effects, John Rowan Company, St. Louis, Mo. Construction, Boaz-Kiel Construction Company, St. Louis. Marble, etc., Penn Marble & Mosaic Company, Inc., Pittsburgh. Projection, National Theatre Supply Company, Pittsburgh branch. Ornamental iron, Roger Schmitt Iron Works Company, St. Louis, Mo.